Carrera Eyewear collaborates with Tiger Shroff’s Prowl to launch the ‘Carrera x Prowl’ eyewear collection

Mumbai : Carrera, an iconic Italian eyewear label, has announced a new eyewear collection called “Carrera x Prowl,” a partnership with Tiger Shroff’s Prowl, a well-known active lifestyle label. With this partnership, Carrera hopes to reach more young, ambitious customers and millennial subcultures that value individuality and take a nonconformist approach to life. The new Carrera Prowl collection, featuring Tiger Shroff as the campaign’s face, reflects the wearers’ daring and individual sense of style and will be heavily promoted across all channels to bolster the brand’s presence in India.

“We are delighted to partner with one of India’s most promising lifestyle brands — Prowl by Tiger Shroff,” said Ashutosh Vaidya, Managing Director of Safilo India Pvt. Ltd., upon the announcement of the partnership. “The brand has witnessed unprecedented popularity among the youth within a short span, owing to the star who stands as an icon of dedication and a fit lifestyle for the youth, having continuously inspired many to follow the path.” The core values of the Carrera brand are encapsulated in the “Prowl” attitude of dominance, assurance, and continuity. I have no doubt that the Carrera Prowl line will be a huge hit with sports and lifestyle aficionados, especially among today’s youth. It’s going to be a fun partnership, especially with Tiger’s help, since he’s so popular with young people and the general public.

With its confident, upbeat, and fearless demeanour, Carrera is the epitome of Prowl. I’m proud to endorse the Carrera Prowl collection, as the name Carrera conjures up images of innovative design and a storied history. In addition to having a lifelong love of the outdoors, I also have a serious obsession with sunglasses. Tiger Shroff has said, “The Carrera Prowl is the embodiment of me and the ideal accessory for the young, restless urbanite.”

Carrera x Prowl collection:

The C Logo Easy series from Carrera Prowl represents the most recognizable shapes of the active concept that are newly interpreted to embody the iconic designs in a more contemporary way. Dedicated to a younger and more sportive target, these models take inspiration from the sportswear industry bearing contrasting colours and lightweight materials that make them unique, thanks to the iconic C on the temples.

Bi-injected styles from Carrera x Prowl apply technical features that combined together ensure to offer to the wearer comfort and durability paired with the perfect fitting. On top, flexible hinges ensure additional grip for any outdoor sports activity.

Carrera:

Carrera is the flagship brand of Safilo Group, Italy. Synonymous with pioneering design and outstanding quality – Carrera is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd. Carrera Collection is composed by three main product families: CARRERA FLAG, the boldest expression of Carrera inspired by the archives with an eye on fashion and always one step ahead, CARRERA SIGNATURE, the brand’s evolution combining classic shapes with a dash of urban lifestyle and CARRERA ACTIVE reinterpreting the brand’s roots in sport with a street style attitude.

Prowl:

Prowl is an active lifestyle brand of Tiger Shroff. It not just curated to be referred to as just another brand. It’s a lifestyle. A lifestyle which does not only cater to a specific set of people but everyone. The brand symbolizes a way of living which brings discipline, calm, movement, confidence and comfort.

Safilo

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets. The Group designs and manufactures its collections by blending stylistic, technical and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.

Safilo Group’s portfolio encompasses own core brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Tommy Hilfiger, Tommy Jeans and Under Armour.

The parent company, Safilo Group S.p.A., is listed on the Euronext Milan organized and managed by Borsa Italiana (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2021, Safilo Group recorded net revenues for Euro 969.6 million.