Nippon Kiz and Roma Trading Group partners with USD2million investment

New Delhi (India) : While displaying their products at Indus Food 2023, Nippon KIZ and ROMA TRADING GROUP announced a long-term strategic partnership worth USD 2 million annually, which will help both businesses grow more quickly in the competitive food industry. Senior officials from the Trade Promotion Council of India, including Sandip Das, Dy. Director General, Deepak Vohra, Director, and Bhanu Vashishtha, Joint Director, were present for the signing of the agreement due to their significant contributions to the venture.

As per the terms of the deal, ROMA TRADING GROUP will serve as NIPPON KIZ’s exclusive distributor in the rapidly developing Saudi Arabian market. Distributor agrees to buy THE HOLY SAUCE products from supplier annually for a minimum of USD 2000000 (TWO MILLION US DOLLARS). The goal of this partnership is to become Nippon KIZ’s preferred distribution partner for Nippon Kiz Brands in Saudi Arabia, with a focus on The Holy Sauce.

The Holy Sauce boasts that its sauces are brimming with flavour because they are prepared with only the freshest and finest ingredients. Traditional flavours like BBQ and Mint sit alongside more daring and exciting choices like Sriracha and others.

The company acknowledges that its customers have varying preferences in terms of heat and therefore provides options ranging from mild to extremely spicy. These sauces are great because they are suitable for a wider variety of eaters because they are both vegan and gluten-free.

The packaging is sleek and modern, making it easy to spot the wide range of sauces on store shelves. They are excited to bring the sauces to grocery stores and online retailers nationwide so that everyone can enjoy a taste of the sauces. With sauces so flavorful, they aspire to be a recognized name for customers living in more than 150 countries. They have already collaborated with many distribution channel giants in more than 40 countries, which has helped them reach millions of customers in a short span of 8 months after successfully launching the full range of sauces.

“The Nippon KIZ continues to identify innovative approaches to partnerships that enable us to stay at the forefront of consumer trends in the food industry, and we are probably one of the largest companies producing a multitudinous range of sauces under one roof.” Our products are made with 100% farm-grown produce and do not compromise authenticity. “We will live up to our consumers’ expectations and offer them the taste that they have grown up consuming in their local eateries and homes,” said Amit Sawhney, Director of Nippon KIZ.