YUFTA Launches Captivating New Collection Celebrating Ethnic Wear
The new YUFTA collection preserves the spirit of ethnicity while infusing it with modern flare, thanks to the kaleidoscope of colours, patterns, and textures inherent in traditional attire
Jaipur : Yufta is about to launch an ethnic premium wear line that honours the elegance, history, and ageless beauty of women’s traditional clothing. The inspiration behind this line was to help every woman feel comfortable in her own skin and confident in her own style.
The new YUFTA collection preserves the spirit of ethnicity while infusing it with modern flare, thanks to the kaleidoscope of colours, patterns, and textures inherent in traditional attire. Each outfit has been painstakingly made to convey a tale of craftsmanship, skill, and legacy in honour of variety and the uniqueness of each wearer.
The new collection will be available at Yufta.com brand’s online store and also at channel partners MYNTRA, NYKAA, AJIO, and TATA cliq to ensure accessibility for fashion enthusiasts across the globe. With an unwavering commitment to customer satisfaction, YUFTA aims to provide a seamless shopping experience and impeccable service at YUFTA.com
Speaking on the collection’s role in empowering women, Vandana Gupta, Co-founder and Creative Director, shared, “At YUFTA, we believe that ethnic wear is more than just clothing. It is a symbol of identity, strength, and empowerment. Through this collection, we aim to inspire women to embrace their cultural heritage with pride and confidence. We want every woman who wears our creations to feel beautiful, empowered, and connected to their roots.”
Vandana also emphasized the brand’s commitment to sustainability, saying, “We strongly believe in responsible fashion. As a brand, we strive to minimize our environmental footprint by using eco-friendly dyes and promoting ethical production practices. We want our customers to not only look good but also feel good about their choices, knowing that they are contributing to a more sustainable future.”
In conclusion, Vandana invited fashion enthusiasts to embark on a journey of cultural exploration, saying, “We are incredibly excited to share this new collection with our customers. It represents our passion for ethnic fashion and our dedication to preserving traditional art forms. We invite you to embrace the magic of ethnic wear, celebrate your unique heritage, and let our collection empower you to shine brightly.”
YUFTA is a leading ethnic wear brand renowned for its exquisite craftsmanship, attention to detail, and celebration of cultural diversity. With a commitment to creating timeless designs that blend tradition and modernity, YUFTA offers a range of garments that reflect the beauty and elegance of ethnic fashion. The brand’s creations are crafted with the utmost care, ensuring the highest quality and customer satisfaction.