Vitro Naturals launches new brand campaign to revive “Asli Ayurveda”

In India, Ayurveda has been practised by families for thousands of years


New Delhi : Natural and Ayurvedic companies like Vitro Naturals might flourish in India given that Ayurveda is establishing a solid foothold. Founded in 2007 in Jaipur, Vitro is an Ayurvedic nutrition brand that stands for purity and authenticity. Vitro’s quest to educate people about the advantages of super herbs has allowed individuals to make positive changes in their life without leaving the convenience of their sofa.

In India, Ayurveda has been practised by families for thousands of years. Like a sprinkle of fairy dust, Ayurveda transforms everything it touches. It’s about time that we radically alter the medical care system.

Vitro Naturals’ latest advertising push is an attempt to modernise the ancient practise of Asli Ayurveda. Convenient to eat, transport, and store. There has been a recent uptick in interest among contemporary customers, particularly millennials, for organic herbs and traditional Indian recipes.

According to official studies, 45 percent of Indians born between 1982 and 2000 put a high value on health, use fitness apps on their smartphones, and are willing to pay extra for these things.

Sales in the Indian Ayurveda business are expected to rise from $4 billion in 2018 to over $10 billion by 2024, as this population enters their peak purchasing years, as reported by Research and Markets, an Irish worldwide research market shop.

“The consumers understand the significance of a healthy lifestyle when the world has faced its worst health crisis through COVID. This is a gargantuan opportunity for Ayurveda to transform lives. The intent is to provide modern consumers with many health benefits by ingeniously and smoothly leveraging Ayurveda into their everyday diets. And that too without burning a hole in their pockets. We consider Ayurveda to be more than just a science of cures; it is a comprehensive approach to healing.,” says Mr. J K Baid, founder of Vitro Naturals.

Ayurveda is an age-old science with a holistic approach to medicine. The new brand campaign aims to make millennials realize that Ayurveda does not have to be limited to physical ailments. Rather, it needs to be a part of the multi-modality approach that focuses on diet, effective stress management, and being mindful. Mindful of what you eat. “Diet” is defined in Ayurveda as nourishment, not merely the foods you consume as a cure but also as a precaution.

The company is bringing in selectively sourced, farm-fresh, vegetarian, organic super herbs to Indian consumers. The company offers not only offers super juices and health tonics, but lifestyle and beauty products are also sold online and through large general traders.