Signia Launches #AzaadiSunneKi Campaign to celebrate World Hearing Day

Mumbai : Signia, a pioneer in the field of hearing aids, is launching a new initiative called #AzaadiSunneKi on the occasion of World Hearing Day to combat the social stigma associated with hearing loss and raise awareness about the importance of maintaining good hearing. The company hopes to reach individuals all around the country through this campaign, highlighting the urgency of addressing hearing loss and the availability of modern technological solutions. Signia will donate 500 hearing aids to children from low-income families in numerous places across India over the course of a month.

Although people of various ages and walks of life can experience hearing loss, the issue is typically misunderstood and stigmatised. Some persons who have trouble hearing may be reluctant to ask for assistance for fear of stigma or ridicule.

“On this World Hearing Day, keep in mind that hearing loss is not limited to any one demographic. We can assist make sure that people with hearing loss are able to fully participate in society by breaking down barriers to communication and eliminating prejudice. We are pleased to contribute to the #AzaadiSunneKi campaign to improve the health of the hearing community in India “Mr. Avinash Pawar, Chairman and Managing Director of Sivantos India Pvt. Ltd.

The goal of the #AzaadiSunneKi campaign is to make people more aware of the consequences of untreated hearing loss. Signia plans to use social media and other platforms to spread information about its products and services, as well as personal tales of people who overcame hearing loss and gained newfound independence thanks to improved hearing.

A majority of the world’s individuals with hearing impairment, over 60%, are located in developing and middle-income nations like India. More than 63 million individuals in India are affected by hearing loss, but only about 10% of those people receive treatment. To combat this, the #AzaadiSunneKi campaign is promoting regular hearing exams. Signia is pleased to contribute to the improvement of audicular health in India and elsewhere.

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Hear.com is a WSA group company that specializes in digital marketing and provides hearing consultations, and connects people with a hearing care professional. The company has experts that assist a person throughout every step of the process of ordering hearing aids.

About Sivantos India Private Limited:

Sivantos India Pvt. Ltd. is a part of the WSA Group, which is one of the world’s top manufacturers of hearing aids. In fact, the company develops and manufactures one out of every three hearing aids being used worldwide. Sivantos provides hearing care professionals with hearing aids branded Signia, Audio Service, Rexton and A&M. Complementary accessories, fitting software, smartphone apps and diagnostic workflow solutions are also part of the company’s portfolio.