Marcowagon, Ahmedabad-HQ fashion and lifestyle company plays a key role in bringing Global fashion to India
Signs Celebs like Kalki Koechlin, Saba Azad, and Harshvardhan Kapoor for its marquee brands
Ahmedabad : Marcowagon Retail Pvt. Ltd. (MWPL), a leading licensee for global fashion and lifestyle brands, has successfully launched & built Global brands through the Indian e-commerce & retailing, like NA-KD, Trendyol, XINT, Mavi (Turkey), OVS (Italy), LC Waikiki and Tom Tailor (Germany), are enjoying success with leading platforms like Ajio Reliance, Myntra, Nykaa Fashion, Amazon, Flipkart, firstcry.com, and Tata Cliq, among many others.
Marcowagon roped in artist Saba Azad for its European label NA-KD and showcased an Autumn-Winter collection on Ajio Global. The brand NA-KD had earlier collaborated with popular faces like Shahid Kapoor’s fashionista wife Mira Rajput and influencer Arushi Mehra with Nykaa fashion in the near past.
For OXXO, Marcowagon found the perfect Collab with Kalki Koechlin, the campaign was shot in a yellow knit dress from OXXO with a stylish overcoat. Similarly, the European fashion brand targeted towards Gen-Z, Grimelange, collaborated with actor & sneaker enthusiast Harshvardhan Kapoor, for its Autumn/Winter collection. Grimelange has been an exclusive brand on Ajio Global.
Mr. Zenil Shah, the founder, and CEO of Marcowagon, commented, “We are happy and excited to be collaborating with leading celebrities like Kalki Koechlin, Saba Azad, and Harshvardhan Kapoor. Our agenda of creating brand awareness of these brands has been a success on the ‘Ajio Global’ platform”.
With 50+ international brands, 5million+ consumers based through the e-commerce marketplace, and an experience of 10 years, the company has grown into one of the most dynamic lifestyle powerhouses that is redefining the Cross-border E-commerce fashion industry in India & Globally. With 7+ warehouses in Delhi, Mumbai, Bangalore, Haryana, and Ahmedabad and by opening five or more international sourcing and liaisoning offices in Turkey, China, the United Kingdom, Italy, and the Middle East, the company has also expanded its global reach.
Marcowagon is also giving Indian brands a chance to go global. To increase the global footprint of the company Marcowagon has opened liaisoning and sourcing offices in Dubai, UAE, and Saudi Arabia. Currently, they are working with famous Indian labels like Hidesign, W, AND, Brand studio, Wildcraft, Safari, Spykar, and Zivame. The portfolio extends to more than 30+ labels that have distribution agreements with Marcowagon. Currently, Marcowagon is in plans to enter Germany, the US, the UK, and Southeast Asia, etc to further go global.
The company also identified the gaps in the market, e-commerce business requiring a lot of D2C, and establish pvt. labels in 2018 with multiple brands, an early entrant. Through sourcing and liaisoning, Marcowagon has established more than 5 labels; Hoppipola, WKND, Revs, Molly and Sue, which are selling across different e-commerce platforms in India and the Middle East and growing strongly.
Marcowagon has also invested in Cross-Dock Integration “With cross-dock integration, we can offer 100k+ Style options to Indian Consumers & can deliver them within 8-10 days from Across the Globe. This will enable us to achieve our Goal for Global Footprint & a trajectory of 100Million$ GMV sales by 2025 ” according to Zenil Shah.
Marcowagin website – https://marcowagon.com/