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New Delhi : The last two decades have seen a meteoric rise in Internet usage and penetration. As a result, more and more people are using digital services. The widespread adoption of smartphones in India bodes well for the development of electronic commerce there. The e-commerce industry is gaining steam and is projected to grow to US$ 188 billion by 2025. (Source:innoraft.com). The e-commerce market in India is projected to overtake that of the United States and become the world’s second largest by the year 2034. (Source: Google)
The rise of social media platforms like Instagram has increased consumers’ awareness of and familiarity with current fashion and trending styles. Self-made models on various social media sites have replaced the fashion icons of the 1980s and 1990s in terms of fan devotion. As a result of the widespread dissemination of information made possible by social media, the fashion industry has benefited greatly. Although one’s taste in clothing is highly individual, it is still heavily influenced by current fashion. What helps one individual may not help another. But when it comes to clothing, Italy stands out for its impeccable quality and lavish designs. Men can get luxurious Italian style at a steal from The Italian Colony.
The prestigious Italian Colony of Bangalore, which has been in the men’s clothing business B2B for over a decade, has learned that Indian men want high-quality garments in the latest styles at reasonable prices. Because of the difficulty in connecting with consumers through B2B channels, the company decided to open up shop online. The name “Italian Colony” is fitting for a company that sets out to bring luxurious Italian fashion to the Indian market without breaking the bank. The Italian Colony initially placed around 10 orders per day when the online store first went live. There are currently between 150 and 200 orders placed each and every day through its online store. The company’s long-term goal is to reach the staggering rate of 500 orders per day by the year 2023.
There are currently a few selections of men’s pants available in the Italian Colony’s online shop. However, the company has plans to expand into other categories of menswear, beginning with affordable collections of joggers, cargos, jeans, and trousers. While cargos can be worn for both formal and casual events, joggers are the go-to casual attire for men and are perfect for traveling, going out to lunch, taking a beach vacation, or running errands. Denim is always in style, and with the right pair, you can look and feel great from morning to night. If you want to look sharp and put together, trousers are a man’s best friend. They’ll look even better with a linen shirt and derby shoes. An “everything goes” casual look can be achieved by pairing certain types of trousers with T-shirts, sweaters, casual jackets, and a wide range of shoes, all of which can be found at Italian Colony, a one-stop shop for men’s fashion that combines style and fashion.
The Italian Colony app, now available in the Apple App Store and Google Play, streamlines the shopping experience for customers all over the world. The company also plans to expand its reach by forming partnerships with other e-commerce sites so that interested customers can purchase their favourite Italian-inspired menswear from those sites as well.
To shop and reserve your preferred style, please visit: www.italiancolony.com
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