Iris Clothings Expands Doreme’s Digital Footprint Through Amazon Partnership
Iris Clothings will sell Doreme kidswear products on Amazon, extending the brand’s digital distribution beyond its existing offline network.
Enhancing Online Visibility and Market Reach
Howrah (West Bengal) [India], September 21: Iris Clothings Limited (NSE: IRISDOREME), a readymade garment company engaged in designing, manufacturing, branding, and selling garments for kids’ wear, has entered into an agreement with Amazon to sell its Doreme products on the platform, marking another significant step in the Company’s ongoing digital expansion strategy. The partnership is expected to enhance Doreme’s online visibility and product discoverability, while providing customers across a wider geographic footprint with greater accessibility and convenience. By leveraging Amazon’s extensive digital reach, Doreme will be able to connect with a broader consumer base and strengthen its presence in India’s rapidly evolving e-commerce ecosystem. The Company views this development positively and remains aligned with its strategy of expanding Doreme’s reach across digital channels, with e-commerce expected to play an increasingly meaningful role in brand discovery, customer acquisition and market reach. The Amazon partnership complements Doreme’s existing offline distribution and retail presence, further strengthening its ability to serve consumers through multiple channels. Iris Clothings remains committed to investing in Doreme’s digital evolution and believes that expanding its presence across leading e-commerce platforms will support stronger brand visibility, wider market penetration and long-term growth. Commenting on the development, Mr. Santosh Ladha, Managing Director of Iris Clothings Limited, said: “Our partnership with Amazon marks an important milestone in strengthening Doreme’s digital footprint. We believe the platform’s extensive reach and strong consumer engagement will enhance the visibility and accessibility of our products, while enabling us to reach customers beyond our traditional distribution network. As consumer preferences increasingly shift towards digital channels, we remain focused on building a strong omnichannel presence for Doreme and leveraging e-commerce as an important avenue for sustainable growth.”
