HT Media partners with The Economist Group (UK)

New Delhi/London : Mint’s parent company, HT Media Ltd, and The Economist Group (UK), which publishes The Economist, have partnered to offer discounted bundles of their premium business publications to customers. The Economist’s renowned global analysis will be available to Mint’s premium subscribers thanks to this agreement, and The Economist will gain access to Mint’s expanding readership.

Puneet Jain, chief executive officer of HT Digital Streams, a subsidiary of HT Media Ltd, believes the partnership will be beneficial for both companies. HT Digital, he said, is shifting its focus to higher-end digital offerings in an effort to provide more value to its paying customers.

“”We believe our customers will find significant value in this new offering,” Jain said, “and we are very excited to partner with The Economist, a globally renowned brand that serves up insightful analysis. Users of Mint are avid consumers of information about India and the world. For these customers, this is an exclusive package.”

With subscribers in over 170 countries, The Economist is eager to continue expanding its global audience, as stated by President Bob Cohn. Working with Mint will expand our customer base in India and serve as an example for future collaborations in the Asia-Pacific.

The Economist, published out of London, is rapidly expanding its readership in the Asia-Pacific region, and as a result has become one of the world’s most recognisable and read current-affairs magazines. The Economist’s output consists of not only the weekly print and digital editions and website, but also the daily news app Espresso and the English-Chinese Global Business Review. The Intelligence, a daily podcast about current events, is one of five weekly podcasts, eleven newsletters, and short and long-form video produced by the company. TikTok is a relatively new social media platform for The Economist, which already has active followings on Facebook, Twitter, LinkedIn, and other platforms.

Mint is India’s premier business and financial daily, known among decision makers for its reportage, views and analysis. In November 2022 it became the number one visited business news platform with 39 million monthly unique visitors, 146 million monthly pageviews, and 1.3 million mobile app users according to Comscore. Mint was first launched as a business newspaper in 2007 in an exclusive content partnership with The Wall Street Journal, published by Dow Jones Inc. Mint continues to remain India’s second-largest financial daily with a single national edition distributed across India’s top nine cities. The last recorded total readership of its print edition, as per the Indian Readership Survey, is 600,000 (IRS 2019 Q4). Mint launched its premium offering for digital subscribers in March 2020, making it one of the earliest mainstream news brands from India to launch paywalled content.

Readers can purchase the Mint & Economist Subscription here, and enjoy in-depth news & analysis: https://accounts.hindustantimes.com/lm/managesubscription