Havmor Ice Cream partners with Gujarat Titans and appoints Hardik Pandya as brand ambassador
Launches limited edition ice cream range with 26 variants
Ahmedabad : Defending champions Gujarat Titans have announced an official partnership with Havmor Ice Cream, one of India’s leading ice cream brand sandwiches and practically a synonym for ice cream in Gujarat. The brand, which is owned by LOTTE Confectionery Ltd., a South Korean multinational confectionery conglomerate, is kicking off summer with a bang by announcing an official ice cream partner. Havmor has enlisted India’s most popular cricketer, Hardik Pandya, as the face of the brand to further appeal to fans of the sport all over the country.
Two television commercials featuring brand ambassador Hardik Pandya enjoying the decadent flavor of Havmorice ice creams were released as part of the company’s summer marketing campaign. The clever ad campaign plays off the tagline “It’s that good” to emphasize how a bowl of Havmorice cream loaded with nuts can instantly put you in a relaxed and enjoyable state of mind. The company hopes that by associating its name with ice cream, it will cement its place in the hearts and minds of consumers across the country.
Clarifying the link between them. Managing Director Komal Anand of Havmor Ice Cream said, “At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavors, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition. We are confident that this innovative partnership will increase adoration for our brand among Indian consumers, just as Gujarat Titans made its mark on the tournament in its inaugural season.
“Hardik Pandya is one of the most talented and eclectic players of this generation,” he continued. It only makes sense to have him represent our company as we launch our “It’s that good” advertising campaign. Having him represent the company sends a message of originality, independence, and devotion to the local community.
One of India’s most popular and recognizable cricketers, Hardik Pandya, commented on his partnership, saying, “Ice cream is one of my favorite comfort foods, and I am excited to partner withHavmorwho have consistently earned the love and trust of customers for over 75 years.” Their flavors are designed to make customers say, “It’s that good.” In particular, I can’t wait to try some of their scrumptious and delightful ice creams as a result of this collaboration.
The Chief Operating Officer of Gujarat Titans, Arvinder Singh, chimed in, saying, “Havmoris a top legacy ice cream brand from Gujarat and has created its identity all over India.” The Gujarat Titans are dedicated to creating a name for themselves by setting the bar high, which is why they are so excited to be working with armor.
As part of this association, the brand had placed larger-than-life-sized cricket bats across different public avenues in three major cities of Gujarat – Ahmedabad, Surat, and Baroda as well as the cities of New Delhi & Mumbai, urging fans to write message for their favorite cricketers. Signed by Hardik Pandya and other players of Gujarat Titans, the on-ground activity garnered over 10,000 messages from fans across 5 cities. As part of gratification, a few lucky winners also got a chance to meet their favorite Gujarat Titans players.
During the Indian Premier League 2023, each match will haveHavmorice cream booths at the outer concourse of Narendra Modi Stadiumfor consumers to beat the scorching heat and relish over 16- high quality and creamy ice cream flavours, including LOTTE’s innovative ‘World Cone’ and special range of traditionally inspired ice creams while cheering the home ground team.
This year Indian Premier League will begin on 31stMarch and will continue till the 28thof May 2023, with a total of 74 matches being played across the duration.