Gujarat : Ahmedabad Management Association (AMA) to organise Brand Summit 2024

Ahmedabad: Continuing with its annual ritual, the Ahmedabad Management Association (AMA) will organise the AMA Brand Summit 2024 on Saturday January 20, 2024. The event, which will see participation of branding, marketing, advertising and public relations professionals, students, academicians, and other enthusiasts, will be organised in Association with Zydus Cadila Healthcare and AMA Centre for Marketing Management.

The summit aims to bring together industry leaders, professionals, and experts to explore and discuss the most recent trends and innovations in the area of branding and advertising. The theme of this year’s summit will be ‘Managing Brands – Yesterday, Today and Tomorrow’, which is aptly placed considering the rapidly changing times, rising digital penetration, increasing demand for digital interventions in branding and marketing exercises, along with the constantly evolving consumer behaviour and consumer preferences of learning about a brand and consuming products and services. The eminent speakers will enlighten the participants about changing practices in the industry from a 360-degree perspective.

The event will feature a diverse range of speakers and panel discussions, providing a platform for networking and knowledge exchange among industry professionals.

Dr Savan Godiawala, President, AMA and Partner, Deloitte India, said, “Branding and marketing are the most crucial but underrated aspects of running or managing any business. With the fast changing times and consumer behaviour, it is inevitable for branding, advertising, marketing and public relations professionals to stay relevant and adapt to these changes to stay relevant and design the right campaigns for the organisations and brands they work with. AMA has invariably remained an accessible platform for management professionals and students from across professional spheres to learn and master new skill sets and remain updated with trends. This summit is yet another endeavour of AMA in its collaborative efforts for enabling, promoting and offering educational and professional programmes.”

Some of the key speakers at the event include Ms Manisha Kapoor, CEO and Secretary General, The Advertising Standards Council of India (ASCI), Professor Alan D’Souza, Author, Research, Coaching, Consulting Brand and Marketing Communications, Mr Manish Bhatt, Founder-D, Scarecrow M & C Saatchi, Mr Ankit Chona, Serial Entrepreneur, Restaurateur and Investor and Founder and Managing Director of Hocco, RJ Devaki, Radio Jockey, Actor and Public Speaker, Ms Khushbu Solanki Sharma, Founder, Zero Gravity Communication and Mr Chirag Dagli, Founder and Director, Communication Crafts.

Professor Alan D’Souza will begin the summit by addressing the session on ‘Brands – What’s Next?’ followed by Mr Ankit Chona who will speak about ‘Brands – Selling and Restarting’ and Ms Manisha Kapoor will throw light on ‘Advertising Standards – The Evolution Over the Years’.

Post lunch, Mr Manish Bhatt will trace the past and present of advertising during his session ‘Advertising – Then and Now’ followed by RJ Devaki who will speak about ‘Managing a Personal Brand – Then and Now’. Later, Ms Khushbu Solanki and Chirag Dagli will speak about ‘Digital Media Advertising – What Was and What Next?.

Interested participants can register for the event on the link: https://www.amaindia.org/ama-events-programmes/brand-summit-jan-2024/