Ganapath Fever has brands arguing over terms to spice up ‘Hum Aaye Hain’

New Delhi (India): You know you’ve made it when even the brands are getting excited about Ganapath. A recent example of this can be seen in the viral music video for “Hum Aaye Hain,” which features Tiger Shroff and Kriti Sanon and is promoting their next film.

Zomato was the first to seize the opportunity. Keeping up the charade, it redirected his greeting to Tiger Shroff. “Agar koi pooche jab paet me choohe summersault kare tab kaun aata hai, toh batana ki #HumAayeHain,” they jocularly wrote.

The online retailer Myntra quickly followed suit, holding a “dress-up season” announcement to coincide with the song’s release. “This festive season or ‘Dress-up Season,’ trending styles, international brands, and the best of ethnic fashion leke #HumAayeHain!” they announced, syncing fashion with beat. Bewakoof, Mivi, Buds & Berries, and The Souled Store have all hopped on this bandwagon to cater to shopaholics. Ixigo and RedBus have also jumped on the bandwagon recently. Meanwhile, ‘Hum Aaye Hain,’ produced by Nerolac Paints, Iqoo, and Gangar Eye Nation, has made everyone’s world a bit brighter.

Using the song’s memorable chorus, Xiaomi wished its customers a happy Diwali. Users on social media found the announcement hilarious: “Koi puche toh batana ki Diwali ko khushaal banane ‘Biggest Sale Of The Year’ lekar #HumAayeHain!”

Jackky Bhagnani’s next film, Ganapath, has generated such much buzz that Pizza Hut has offered the actor free pizza in appreciation. Wow Momos was competing with other restaurants that offered savoury dumplings by highlighting the variety available. Mad Over Donuts, Pulse Candy, and Chingles all chipped in with a “Hum Aaye Hain” to lighten the mood.

BookMyShow, though, was the entertainment industry’s last word. When the craze for Ganapath began, they enthusiastically announced, “Jab baat entertainment ki aati hai, tab tickets lekar #HumAayeHain!” Because of their efforts, the show must go on.

Both Bollywood and cricket have many devoted followers in India. BookMyShow was already riding high on this bandwagon when EloElo jumped on board. Plus, there’s more. Even Coinswitch Kuber, a cryptocurrency exchange, got in on the Ganapath mania. The future is unquestionably now, and it’s bringing the tune of “Hum Aaye Hain.”

The first single from Ganapath, “Hum Aaye Hain,” introduced the world to Tiger Shroff and Kriti Sanon and set the world on fire. The song’s brilliance and catchy melody have made it the most talked-about song of the moment.