Fishfa Agri World Unveils PeanutJi Vedic, India’s First High-Oleic Groundnut Oil
Discover PeanutJi Vedic, India's pioneering high-oleic groundnut oil blending ancient Vedic purity with modern technology for healthier cooking.
PeanutJi Vedic strengthens the company’s strategic vision of building a differentiated, innovation-led edible oil portfolio and setting a New Standard for Health and Stability in Indian Kitchens
Rajkot (Gujarat) [India], November 29: PeanutJi, the premium edible oil brand from Rajkot-based agro-food major Fishfa Agri World Ltd., has officially unveiled PeanutJi Vedic — India’s First High-Oleic Groundnut Oil. The launch marks a breakthrough in the edible oil industry, blending age-old Vedic principles of purity and extraction with state-of-the-art technological innovation to deliver an oil that offers superior health benefits and exceptional oxidative stability.
Poised to set a new benchmark in the category, PeanutJi Vedic is crafted solely from carefully cultivated high-oleic peanut varieties known for their elevated nutritional value and performance. Backed by an 11-stage advanced sorting process, Fishfa Agri World ensures that only the finest-quality peanuts enter production, resulting in an oil that is significantly healthier, safer, and better suited for daily Indian cooking.
Mr. Mayank Bavaria, Sales Director, Fishfa Agri World Ltd., said, “PeanutJi Vedic represents the essence of our commitment to quality, transparency, and consumer well-being. It reflects the high standards our customers trust us for. Our goal is to offer premium peanut-based products that support healthier living and reduce international dependency.”
PeanutJi Vedic strengthens Fishfa Agri World’s strategic vision of building a differentiated, innovation-led edible oil portfolio. By pioneering high-oleic groundnut oil in India, the Company is positioned to capture high-growth premium segments, enhance brand equity, and drive long-term value through category leadership and margin-accretive product lines.
Mr. Malay Bavaria, Production, R&D Director, Fishfa Agri World Ltd added, “By leveraging our R&D expertise to use high-oleic peanuts and drawing inspiration from Vedic purity—ensuring no heat, no mixing, and no chemicals—we have brought to you an oil that offers three times the heat stability, making it the safest choice for every Indian home. This is more than oil; this is ‘Pyar Jaisa Pure.’”
Key Health and Performance Advantages:
| Feature | Benefit to the Consumer |
| India’s First High-Oleic Groundnut Oil | Naturally rich in MUFA(77% plus, PUFA, and Omega fatty acids; supports Better Heart Health by boosting HDL (Good Cholesterol) and lowering LDL (Bad Cholesterol). |
| 3× Higher Oxidation Stability | Provides superior heat performance during deep frying and high-temperature cooking, dramatically reducing rancidity, nutrient breakdown, and the formation of harmful compounds. |
| Vedic-Inspired, Heat-Free Extraction | A gentle, zero-chemical process that retains the natural aroma, authentic peanut essence, Vitamin E, and antioxidants. |
| Lighter & More Digestible | The high-oleic structure ensures the oil feels lighter on the stomach and is better absorbed, suitable for all Indian cooking styles—from tadka to deep-frying. |
About PeanutJi
PeanutJi is the premium edible groundnut oil, Raw and Roasted Peanuts and Peanut Butter brand, from the house of Fishfa Agri World Ltd., a Rajkot, Gujarat-based company recognised for its high-quality groundnut and agri products worldwide. Fishfa Agri World is a US FDA & EU Food Grade Compliant Export House with FSSAI, ISO, and APEDA certifications. The brand’s philosophy centres on purity, transparency, and trust.
Fishfa Agri World maintains uncompromising quality control, ensuring that every drop of newly launched PeanutJi Vedic reflects the rich peanut heritage of Gujarat’s Saurashtra region. The process includes strict seed selection, full farm-to-factory traceability, and batch-wise lab testing, culminating in a product that is 100% pure and natural.
The launch of PeanutJi Vedic reinforces Fishfa Agri World’s reputation as an agro-food powerhouse with 13 years of excellence and an export presence in over 20 countries across Europe, the Middle East, and Asia.
Fo more information, please visit: https://www.peanutji.com/
