Engineer Turned Content Engineer: Mukul Purohit’s Rise with Kontent Media

How Mukul Purohit built India’s fastest-growing video editing brand by thinking like an engineer

Mukul Purohit’s journey from engineer to founder of Kontent Media shows how problem-solving and systems thinking can redefine India’s video editing industry.

Lifestyle

By TBT Online Desk On Sep 15, 2025

New Delhi [India], September 15: While most engineers design machines, Mukul Purohit engineered something different — a content engine. Today, as India observes Engineer’s Day, his journey from small-town beginnings to founding Kontent Media inspires a new generation of creators.

Not All Engineers Build Machines — Some Build Ecosystems

“I was an engineer who couldn’t code. But I could solve problems — and that’s what founders really do.”

With just ₹200 per reel and a four-year-old laptop, Mukul started alone in a study room in his hometown Bikaner.

Fast forward to 2025 — Kontent Media is now a multi-crore bootstrapped operation with 20+ full-time employees, 30+ freelance editors across India, and active expansion into the UAE & global markets.

What changed?

“I stopped chasing perfection.
I focused on execution, delivery, and scale — the engineering mindset applied to content.”

Scaling a Bootstrapped Content Engine

While most agencies fall in love with aesthetics, Mukul treated content like infrastructure — with SLAs, SOPs, and strict on-time delivery.

His approach:

Build repeatable, scalable systems
Hire operators who think like engineers
Prioritize speed + reliability over abstract creativity
Create 100 videos, not 1 “perfect” one

“We’re the Blinkit of video edits. Fast, reliable, desi, and built for scale.”

And Now, Going Regional + Global

In 2025, Mukul is again ahead of the curve — launching India’s first multilingual editing suite, enabling brands to create content in Gujarati, Marathi, Tamil, Bengali, Kannada, and more.

Why?

Because the future of content is regional, and no one understands Indian markets better than those who built for it first.

Conclusion

From a small study room in Bikaner to powering global content delivery, Mukul Purohit’s journey is an ode to the engineering spirit of problem-solving, scalability, and innovation. On this Engineer’s Day, his story reminds us that not all engineers code — some engineer the future of storytelling.