Economic Times hosts “Future of Marketing & Branding Masterclass”
This one-of-a-kind event, dubbed the "Future of Marketing & Branding Masterclass," will take place online on September 14-15, 2023 from 5:30 PM to 8:45 PM EDT.
New Delhi : The Economic Times, India’s premier business newspaper, is preparing to host a once-in-a-lifetime chance for marketing and branding experts to hear from two of the industry’s most illustrious figures: Professor Philip Kotler and Doctor David Aaker.
This one-of-a-kind event, dubbed the “Future of Marketing & Branding Masterclass,” will take place online on September 14-15, 2023 from 5:30 PM to 8:45 PM EDT. Insights from Kotler, largely regarded as the “Father of Modern Marketing,” and Aaker, widely regarded as the “Father of Modern Branding,” will be shared during this two-day virtual course.
Meet the Masters: Prof. Philip Kotler and Dr. David Aaker
Professor Philip Kotler is a marketing icon; he is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management. Prof. Kotler has written 90 books and 170 key papers, and his ideas have changed the face of marketing forever with the advent of disciplines like “social marketing” and “nation-marketing.” His decades of experience will undoubtedly change the way that listeners think about and solve marketing problems.
Dr. David Aaker, Emeritus Professor of Marketing at the Haas School of Business, University of California, Berkeley, is widely recognised as a pioneer in the field of branding. The recognition he has received, including entry into the American Marketing Association Hall of Fame, as well as the success of his brand vision model attest to his stature in the industry. Attendees may expect to make better sense of the complexities of contemporary branding thanks to Dr. Aaker’s presentation.
Participants may anticipate a vibrant, engaging, and exclusive programme loaded with real-world examples and case studies. There will be plenty of time allotted for questions and discussions between attendees and the presenters. Additionally, they will have the chance to get individual feedback and recommendations from Professor Kotler and Dr. Aaker.
The masterclass promises to cover a broad range of themes, from the integration of traditional and digital marketing for optimum effect to a look into the future of in-store shopping to an introduction to cutting-edge digital tools and trends. It goes into some fascinating depth on topics like brand management, consumer neuroscience, and more.
The Economic Times Masterclass is more than a seminar; it’s a chance to grow personally and professionally. Leaders and professionals in marketing and branding will leave with the tools they need to improve their marketing expertise, strike a balance between profitability and sustainability, and succeed in the increasingly complicated digital world.
Don’t miss out on this rare chance to pick the brains of successful professionals. Come to the cutting edge of marketing with Professor Philip Kotler, Dr. David Aaker, and other luminaries in the field. Raise your game, revamp your tactics, and leave your imprint on the branding and marketing globe.
Secure your spot today and unlock the doors to a brighter and more impactful future in marketing.