DetailR Expands Car Detailing Services Across Hyderabad and Andhra Pradesh With Ceramic Coating, PPF and Premium Car Care Solutions

In a market where car detailing has often been seen as a premium service reserved for a small section of car owners, DetailR is building a business around making professional car care more widely accessible. Founded by Cherukuri Prudvi Kumar, the brand has expanded from a single outlet in Hyderabad to a growing network of company-owned detailing centres across Telangana and Andhra Pradesh, with a focus on quality, consistency and transparent service.

Established on March 27, 2024, DetailR started with a one-car holding branch in Ramachandrapuram, Hyderabad. In just over a year, the company has scaled to five branches, adding a 5,000 sq. ft. facility in Bachupally, Hyderabad, followed by expansion into Vijayawada, Rajahmundry and Visakhapatnam. At a time when many players in the detailing space operate through franchise-led models, DetailR is positioning itself differently by owning and operating every branch directly, allowing the company to maintain tighter control over service standards, customer experience and warranty support.

From Corporate Recruitment to Building a Car Detailing Brand Across Hyderabad and Andhra Pradesh

The company was founded by Cherukuri Prudvi Kumar, a 37-year-old entrepreneur with 11 years of experience in recruitment. Before starting DetailR, he worked with several large corporations including Boehringer Ingelheim, Zimmer Biomet, Johnson & Johnson, Citrix, Nasdaq, JP Morgan, UBS, Wells Fargo, ValueLabs, Kofax and Catchpoint. His move into entrepreneurship came from a desire to build something of his own and take a long-term bet on a sector where he saw room for a more organised and customer-trusted brand.

That transition from corporate hiring to car detailing may appear unconventional at first glance, but for Prudvi, the focus was on creating a business that could scale through process, trust and service quality. With DetailR, he set out to build a brand that could offer everything from basic car care to premium paint protection under one roof, while maintaining the same experience across locations.

Making Ceramic Coating and Paint Protection Film More Accessible for Everyday Car Owners

A major part of DetailR’s positioning is affordability within a category that has historically been expensive for many customers. According to the company, before it entered the market, ceramic coating could cost around ₹40,000, graphene coating ₹60,000 and paint protection film (PPF) packages as high as ₹3 lakh. DetailR says it wanted to make these services more accessible for everyday car owners who wanted to protect their vehicles without paying a steep premium.

The company currently offers ceramic coating packages starting from ₹14,999 and going up to ₹23,999, depending on the size of the car. PPF packages start from ₹69,999 and go up to ₹1,39,999. Its services include premium car wash with RO water, steam car wash, interior cleaning, teflon coating, ceramic coating, graphene coating, paint protection film, denting and painting services. For these services, DetailR works with international brands such as Xenoguard, Saint-Gobain, 3M, XPEL, STEK, Llumar and Garware.

How DetailR Is Differentiating Itself With Company-Owned Branches, Premium Brands and Service Consistency

DetailR says its growth has been driven by a few clear operating principles: owning its premises to build long-term trust, working only with established international brands, prioritising customer hospitality, maintaining experienced staff and offering seamless warranty support across branches. Another key part of the company’s approach is consultation-led service, where the team aims to explain each treatment based on the customer’s actual requirement rather than pushing unnecessary packages.

The company has serviced more than 2,000 cars so far and holds 5-star Google ratings across its outlets in Telangana and Andhra Pradesh. As the brand expands, its larger pitch is straightforward: to build a trusted car detailing network for the common car owner, one that combines premium ceramic coating, graphene coating, PPF and professional car care services with accessibility, consistency and a stronger sense of trust in the detailing experience.