CARJAX AUTO CARE: How a ₹7,000 Investment Built a Growing Auto Care Business in India

When CARJAX AUTO CARE Private Limited was launched in March 2017, it did not have a large investment, an established network, or sophisticated infrastructure. It had just ₹7,000, a vision that India’s auto detailing industry needed greater organization and the determination to begin.

The company started with doorstep services and gradually evolved into a complete auto care enterprise catering to both cars and motorbikes. Today, CARJAX AUTO CARE claims to have served more than 55,000 clients, retained 99.99% of its customers and maintained a 5 out of 5 Google rating since 2017. Starting with an investment of just ₹7,000, the company went on to record ₹1.6 crore in sales within 17 months, achieving break-even during that period.

However, for CARJAX AUTO CARE, the story goes beyond the numbers.

While many car detailing, cleaning, and restoration businesses offer multiple service options, CARJAX AUTO CARE has built its identity around high-quality products, skilled craftsmanship and dependable after-sales service. Its philosophy, reflected in the slogan “Keep Shining!”, extends beyond maintaining the appearance of a vehicle. It represents the company’s commitment to building long-term customer relationships.

This philosophy, combined with the company’s strategic vision for expansion, continues to shape its growth. Recently, CARJAX AUTO CARE partnered with LIMPO in Karnataka, a 19-year-old Italian waterless vehicle wash company. The company plans to expand this partnership across India and introduce eco-friendly, user-friendly and fast-acting waterless vehicle cleaning solutions.

CARJAX AUTO CARE has also collaborated with EVIONICS Innovations Pvt. Ltd., an electric vehicle (EV) manufacturing company based in Bengaluru, Karnataka.

Recognition has accompanied this journey as well. In 2022, CARJAX AUTO CARE was recognized by the Asian African Chambers of Commerce and Industry (AACCI) as the “Fastest Growing Company in the Automotive Industry” and received the Growing Business Iconic Brand Award, with subsequent recognition in Passion Vista Magazine. The company’s Co-founder, Jyoti Sinha, was also honoured by Women Entrepreneurs Magazine for her contributions to the auto detailing industry.

More recently, in 2025, CARJAX AUTO CARE became part of the inaugural batch of Amazon Saheli, supported by its portfolio of more than 28 in-house auto care products.

Perhaps what defines CARJAX AUTO CARE the most is its continued commitment to the very idea on which it was founded – bringing greater organization and consistency to India’s fragmented auto care industry. With expansion plans across the country, the company aims not only to grow its presence but also to deliver a consistent customer experience wherever it operates.

Because in auto care, a polished vehicle may create the first impression. For CARJAX AUTO CARE, it is the quality of service that follows that determines whether customers return.