Abros Sports hits 320 crore in sales, targets 520 crore by 2025

Abros's meteoric rise can be traced back to the company's commitment to research and development and its goal of making its Made in India footwear competitive by increasing durability, breathability, and lowering prices

Advertisement

New Delhi : One of the most prestigious shoe companies, Abros Sports International Pvt. Ltd., has just reached a spectacular milestone: annual sales of 320 crores. The strong number has put the brand in the top tier of its market. Within its first two years of business, Abros Sports has become a popular brand thanks to its reasonably priced, high-quality Sports & Casual footwear. In addition, by 2025, the business hopes to have raked in a hefty 520 crores in income.

Abros’s meteoric rise can be traced back to the company’s commitment to research and development and its goal of making its Made in India footwear competitive by increasing durability, breathability, and lowering prices. Abros is one of the only domestic brands to achieve a significant market share in an industry flooded with Made in China products due to the delicate balance between cost and high quality seen in its foot fashion items, notably in the sports shoes category.

Abros Sports International Pvt Ltd was created in 2020 with the goal of producing high-quality and stylish footwear for everyone. Since its inception, the company has expanded its product line to include everything from sports shoes, sneakers, and casual shoes to clogs, slippers, and sandals. The company has made a name for itself in the casual footwear market by challenging the conventional wisdom that higher prices indicate a higher quality product. The fact that the brand sold over 40 lac pairs in its first year is indicative of the shoes’ widespread popularity.

Anil Sharma, the MD of Abros Sports and a well-known name in the sector with 30 years of experience, commented on the sales milestone, saying, “We are pleased by the new sales milestone we have attained. We set out to make Abros a household name known by as many people as possible. According to the data, we are making progress, and we want to press on with even greater vigour.

Abros CEO Pramod Sharma, who uses his expertise as a certified public accountant with over 25 years of experience, echoed his sentiments, saying, “With this year’s impressive revenue figures, with much enthusiasm, we are looking at a massive growth in the coming years, when the company will employ novel innovations to ride the market trends and answer consumer needs.” Our formidable team of specialists is already primed to achieve our goal of Rs. 520 crores in revenue by 2025.

Abros’ strategy behind capturing the market is simple: the brand is not only involved in the nitty-gritty of manufacturing, ranging from making the soles and uppers to assembly, but also has a strong grip on its supply chain, which helps the brand to ensure the best consumer experience. For optimum reach, Abros has 6 sales avenues: Offline Retail – Channel Sales, EBO – Exclusive Business Outlets, Online, Large Format Store, Exports, and OEM. The footwear brand works with 100+ distributors and 10,000+ multi-brand outlets (MBO), crisscrossing the entire supply chain in the country while also boasting a robust set of exclusive stores in Delhi/NCR, Rajasthan and UP; an ambitious plan to open 100+ exclusive stores is on the anvil. Additionally, Abros Sports products are available across all major e-commerce platforms and big retailers such as Myntra, Amazon, Flipkart, Stelatoes, Kins, Popular Group, and Wings & Delco footwear, to name a few.

One of the key reasons for such a meteoric rise is the company’s keen interest in technology, which not only drives fast-paced yet quality production but also boosts the user experience.

In terms of technology investment, only recently has Abros introduced 15 new-age technologies into the making of its line of sports shoes. Similarly, a few months ago, the brand also launched its new range of shoes, ABS Hyperfuse, which leverages the frontier technology of Hyperfuse, creating supreme quality, light, and bouncy midsoles, adding an extra layer of comfort for the user. In addition to ABS Hyperfuse’s extra bounce, the shoes have become a favourite among buyers and footwear enthusiasts for being fashionable, anti-skid, and long-lasting qualities.

Moreover, attesting to the overall first-rate quality of the entire array of products in the brand portfolio, Abros boasts several ISO certifications, signalling a mega stamp of approval from the industry.

All in all, in record time, the trust and consumer base Abros Sports has managed to secure often takes ventures years to achieve, indicating that the brand is on track to be one of the leading players across the globe and a representative of domestic products in the commercial arena worldwide.

For more information, please visit: https://abrosshoes.com/

Advertisement