Awsum Launches Its Frozen Dessert Range on Quick Commerce, Bringing Bakery-Grade Cheesecakes and a Molten-Core Lava Cake to India in Minutes
Awsum’s new frozen dessert range includes four cheesecake flavours and a Choco Lava cake available through quick commerce.
Awsum’s cheesecake range—New York Style, Blueberry, Coffee & Zesty Lemon. Creamy indulgence, without the compromise. #ItsAwsumToBeCheesy
New Delhi [India], August 7: Awsum today announced the launch of its frozen dessert range, beginning with a line of cheesecakes and a lava cake with a molten core, delivered fresh to consumers’ doorsteps in minutes. The launch addresses a conspicuous gap in the Indian market. For most consumers, a proper cheesecake has barely existed as a ready option at all. It has meant a trip to a café or a premium patisserie, and it has been almost entirely absent from the retail freezer. Even lava cakes, more familiar to Indian palates, have long come in only a handful of options. Awsum is bringing both home, on demand, as the opening drop of a broader frozen line-up rolling out through the year. “For a country that loves dessert, a good cheesecake has been surprisingly hard to get hold of,” said Pranav Sharma, Founder and CEO of Awsum. “We’ve always believed indulgence shouldn’t come with compromises. The challenge wasn’t simply creating a great cheesecake. It was making one that could live in your freezer, arrive in minutes, and taste as if it came from a premium bakery. That’s what this launch represents, and it’s the foundation for everything we’ll build in frozen desserts going forward.”
