From Medicine to Marketing, Architecture to Advertising: A Diverse Cohort Graduates from MICA 2026 -TBT
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From Medicine to Marketing, Architecture to Advertising: A Diverse Cohort Graduates from MICA 2026 

Ahmedabad (Gujarat) [India], April 14: MICA – The School of Ideas, India’s premier institute for Strategic Marketing and Communication, hosted its 31st Convocation Ceremony, marking the graduation of...

TBT Online Desk
April 14, 2026 3 Min Read
Ahmedabad (Gujarat) [India], April 14: MICA – The School of Ideas, India’s premier institute for Strategic Marketing and Communication, hosted its 31st Convocation Ceremony, marking the graduation of 255 students across its flagship programmes—PGDMC, PGDM, CCC, and FPM. The ceremony was a celebration not only of academic achievement and industry recognition, but also of the unique, deeply personal journeys that shaped this graduating cohort. The Class of 2026 represents a new generation of professionals who are not defined by conventional paths, but by their willingness to explore, adapt, and innovate. From medicine to marketing, architecture to storytelling, and shared journeys to individual growth, these students exemplify the spirit of MICA—where creativity meets purpose. Beyond academic excellence, the Class of 2026 stood out for its diversity of backgrounds and transformative journeys. Among them were twins Aditi Jain and Aditya Jain, whose shared academic history evolved into distinct professional paths at MICA—one exploring advertising and the other fintech. Their journey reflects the institute’s ability to foster individuality even within shared experiences, offering both familiarity and independence. Dr. Dhruvam Ujjaval Nanavati, a trained medical professional, made the unconventional transition from medicine to marketing. His experience at MICA enabled him to embrace ambiguity, challenge perspectives, and apply his analytical rigor in new contexts, ultimately securing a role within the pharmaceutical industry. For Moksh Malhotra, MICA was a space to explore multiple dimensions of growth—from contributing to the Placement Committee to performing with the theatre society, Sankalp. His journey highlighted the importance of time management, collaboration, and continuous learning in a high-intensity environment. Yashasvi Shukla’s journey from Life Sciences to marketing highlights the strength of interdisciplinary thinking. Bringing a scientific mindset rooted in observation and analysis, she found at MICA that marketing was an extension of understanding human behaviour. Engaging in collaborative learning on campus, she demonstrated how diverse backgrounds can offer fresh, insightful approaches to marketing challenges. Sanya Sethi’s transition from architecture to marketing storytelling exemplifies interdisciplinary evolution. At MICA, she expanded her understanding of human-centered design into the realm of perception and narrative, culminating in a pre-placement offer from IBM following her internship in ecosystem marketing. The convocation was graced by Sushant Dash, CEO of Tata Starbucks Pvt. Ltd., who delivered an inspiring keynote address centered on the theme “Sparks of Excellence.” Emphasizing the importance of discipline, purpose, and sound judgment in an AI-driven world, he encouraged graduates to focus on long-term character over short-term brilliance. Director & CEO Jaya Deshmukh outlined the institute’s future vision through the MICA Lens, anchored in five pillars—Creativity, Culture, Communication, Commerce, and Community—reaffirming MICA’s commitment to nurturing creative leaders equipped for a rapidly evolving landscape. MICA continued to witness robust industry confidence in the Class of 2026, with over 130 companies participating in final placements and the highest CTC reaching ₹45.67 LPA (offered by Google). The summer internship process saw 229 students placed across 97 companies, marking a 31% increase in recruiter participation. Compensation trends remained strong, with the highest stipend at ₹5.76 lakh, an average of ₹1.77 lakh (10% increase), and a median of ₹1.40 lakh (17% increase). Additionally, the CCC programme reported 47 students securing internships across 27 companies, further underscoring MICA’s sustained industry engagement.

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