Amid Fuel Concerns, MATTER Announces FLAT ₹40,000 OFF to Accelerate Shift to Electric Motorcycles

Ahmedabad (Gujarat) [India], March 25: MATTER, India’s pioneering electric mobility company and the only Indian manufacturer to produce a geared electric motorcycle, today announced a flat ₹40,000 off on its flagship product, the Matter AERA. The limited-period offer is valid across all MATTER showrooms in Ahmedabad through March 31, 2026.The announcement comes as fuel queues have re-emerged across several Indian cities, reigniting concerns around supply reliability and price volatility. MATTER said the offer is a direct response to the disruption currently being experienced by everyday commuters and reflects the company’s long-standing commitment to accelerating India’s transition to energy-independent mobility. The Matter AERA is the first and only geared electric motorcycle to be designed, engineered, and manufactured in India. Built on a fully vertically integrated platform, the AERA features a proprietary multi-speed gearbox, a liquid-cooled motor, and an in-house developed battery management system — purpose-built to deliver the performance and riding familiarity of a conventional motorcycle, without dependence on fuel infrastructure.Commenting on the announcement, Mohal Lalbhai, Founder and Group CEO of MATTER, said, “These are our people — standing in line, in the heat, worried about something as fundamental as getting to work. That should not be anyone’s reality in 2026. We have spent years building a solution for exactly this situation. The Matter AERA is the only geared electric motorcycle made in India, and it was built for this country and this moment. When you ride one, fuel prices and queues simply cease to be your concern. We are making it easier to make that shift today — because this moment calls for action.”MATTER operates on a fully vertically integrated model, developing its core technologies entirely in-house. The company said the initiative is consistent with its broader mission of reducing India’s dependence on imported fossil fuels and enabling a more resilient, self-reliant national mobility ecosystem.About MATTERMATTER is an India-based electric mobility company focused on reimagining the future of motorcycling. Founded in 2019 by Mohal Lalbhai, the company is built on the belief that motorcycles—comprising most of the India’s two-wheeler market—require a distinct approach to electrification. MATTER operates on a vertically integrated model, designing and manufacturing its core technologies in-house, including motors, battery systems and its proprietary Hypershift manual gearbox. Its flagship product, the Matter AERA, is positioned as the world’s first geared electric motorcycle, combining traditional riding performance with electric efficiency. Headquartered in Ahmedabad, MATTER is also advancing towards AI-defined vehicles, viewing motorcycles as connected, continuously evolving systems.