Godrej Capital achieves AUM of Rs 200 Cr in Surat 

Surat : Godrej Capital, the financial services arm of Godrej Industries Group, has marked an almost 100% growth in Surat over the past year, achieving an AUM of Rs.200 crore in the region.

Surat has been an important market for Godrej Capital’s growth plans in Gujarat, accounting for nearly 45% of its INR 450 crore business in the state. The company has been focusing on strengthening its presence and commitment to the MSME sector. In less than 12 months, the company has increased its network of channel partners in Surat by 3x, totalling to 300, to efficiently provide a wider range of product offerings across MSMEs.

This strategic focus has helped the company increase its customer base by more than triple to 570, indicating the trust and growing acceptance of MSMEs on Godrej Capital’s tailored and innovative financial solutions. One such innovative offering is the recent launch of add-on offering, Flexi Funds, an overdraft-like facility, to help MSMEs manage their cashflow requirements more efficiently.

Godrej Capital aims to expand its offerings across secured and unsecured business to cater to a wider customer base with diverse collateral options. The company is also looking to venture into supply chain financing in FY 2025, through its subsidiaries to enhance financial inclusion for the vast MSME base.

Looking ahead, Surat and Gujarat remain pivotal for Godrej Capital’s growth trajectory, foreseeing the state’s contribution to be substantial to its targeted overall balance sheet of INR 50,000 crore by 2028.

Manish Shah, MD & CEO at Godrej Capital said, “With the rapid growth of the MSME sector, Surat and Gujarat remain essential markets for us. Over the past year, our operations in the city have showcased our expanding reach and improved service capabilities. Our customer-focused approach and innovative products have been key to our success. In Surat, we will continue to concentrate on textile, chemicals, engineering, among other industries. Furthermore, through initiatives like Godrej Nirmaan, we aim to provide small businesses with vital tools and resources for comprehensive growth, extending beyond just financial support. We are dedicated to further enhancing our offerings to meet the diverse financial needs of Surat’s dynamic business communities.”

Presently, Godrej Capital’s total AUM stands at Rs.11,500 crore, and the company aims to grow the same to Rs.30,000 crore by 2026. With an expansive network of close to 3,800 channel partners across the nation, Godrej Capital serves over 20,000+ loan accounts across its products. The company is looking to expand the distribution network to 10,000+ partners over the next two years. In addition to Surat, Godrej Capital extends its MSME loan offerings across 40+ cities, including Ahmedabad, Vadodara, Mumbai, Bangalore, Delhi-NCR, and Pune, among others.

Godrej Capital recently extended its partnership base for the first-of-its-kind platform, Godrej Nirmaan, a one-stop business solution to provide MSME owners with an all-inclusive opportunity to grow their businesses. The company has partnered with 15 partners including DBS Bank India, Visa, Amazon, Gem Tech Paras, Escrowpay, Onsurity and CRISIL, among others, to help increase the potential market reach, simplify legal and compliance, provide financial assistance, enhance employee health and welfare, and provide business coaching for small businesses.