Digital marketing will be AI driven: Shabbir Hussain of Hats-Off Digital

Pune (Maharashtra) : While the year 2020 was a reset that the world desperately needed to get humans, nature, and humanity back on track. It marked a new beginning for digital marketing, which most brands, small businesses, and start-ups did not take seriously until they were forced to close their offline businesses and modes of marketing due to a pandemic. This is when they realised the significance of Digital Marketing for a brand’s 360-degree presence. Just as people were being laid off and given pay cuts as a result of the pandemic, some geniuses were preparing for a big leap in the digital arena.

AI, which was only known to the world as a new technology in the works until one fine day, has now become a household term. Everything has come to life in 2023, from using AI apps and tools for writing content to creating Ads and promotional creatives for your brand using AI tools.

While the economy hints at inflation and big names like Apple, Google, and Microsoft are seen laying off employees, we can sense this as a reason for AI taking over most job positions, and it isn’t the inflation that is being blamed. If advertising agencies that provide digital marketing or technological services do not adapt or upgrade before AI destroys the entire market and makes brands/companies addicted to them, they will not only lose clients but also a business domain. The AI influence in all digital domains and services is a big red flag and a concern for agencies and digital marketers who have spent years building a name for themselves, as well as individuals who have spent years obtaining a skill or degree in their respective fields, who will be left jobless because AI has simply gotten smarter than most skilled agencies and humans in the market today.

2023-2024 is the year for individuals and organisations to step up their game, or else we will all notice the shift the world is experiencing with the introduction of AI tools and their offerings. Get in touch with us to discuss new opportunities.