This wedding season, Sujwel introduces a new line of exquisite Kundan jewellery

New Delhi (India) : Sujwel, one of India’s leading jewellers, has launched their latest collection of exquisitely designed floral laminated Kundan-Meenakari necklaces for Haldi ceremonies this wedding season. Sujwel has become one of the most sought-after brands in the industry, owing to its consistently premium products and intricate designs, crafted by expert craftsmen and available at reasonable prices. The company records 20 to 30 percent of its regular customers, attesting to the brand’s loyal customer base.

Mohit Lakhara, CEO of Sujwel, expressed his excitement about the new collection’s release, saying, “Much like every piece we have showcased with our brand, this collection also carries a commitment to aesthetics.” The wedding season is an ideal time to rediscover one’s natural beauty. The radiant smile and confidence that a beautiful piece of jewellery or accessory inspires, whether for the bride or others around her, are unparalleled. With this collection, we hope to bring happiness and confidence in one’s own beauty to every woman. “We believe that each piece in the collection, which has been meticulously crafted, is a labour of love with the power to transform the beauty of every woman who wears it.”

With a strong customer base of women aged 23 to 45, the brand’s innovative yet traditional pieces have become the go-to accessory for parties, weddings, and other private or public events. Sujwel draws on a 2500-year-old tradition of Kundan jewellery developed in the royal courts of Rajasthan and Gujarat to create the exquisite designs for which it is known. Sujwel brings to the customer more than just another accessory to enhance their look; he brings the sense of grandeur and gravitas that Kundan as art carries. The versatile pieces complement not only traditional ethnic wear but also select western outfits, combining Kundan’s centuries of history and elegance with a cosmopolitan sensibility.

Sujwel, as a one-of-a-kind feat and as part of the brand’s customer-centric attitude, offers intricately crafted jewellery with precious and unique designs inlaid with gold plating at affordable prices without sacrificing its distinct appeal: understated and regal. Furthermore, with the brand, the experience of purchasing jewellery is enhanced by the option of having bespoke designs made to accentuate the customer’s unique beauty and individuality. The classic Kundan choker, as well as the meenakari floral design necklaces, are among the most sought-after pieces of jewellery.

Following a strong online presence, the brand plans to make a mark in the offline retail spaces by establishing a presence in several renowned jewellery stores in Udaipur, Delhi, and Mumbai. This expansion plan will not only give customers the physical thrill of jewellery shopping, but will also shorten the time it takes to own and flaunt the jewellery.

Please visit http://www.sujwel.com/ for more information.