This festive season, Jack Daniel’s unique ‘Barrel Tree’ becomes major attraction in Delhi

New Delhi (India) : When people think of Christmas, they often picture a tree laden with gifts and treats. Envision if that tree were actually constructed out of hundreds of Jack Daniel’s barrels. Seem unbelievable? No, actually!

This holiday season, the world-famous brand Jack Daniel’s is shaking things up a bit by introducing its own take on the traditional Christmas tree: the Jack Daniel’s Barrel Tree. The 25-foot-tall Jack Daniel’s Barrel Tree is made out of more than 60 barrels and is located at Privee, one of Delhi’s top clubs, located within Shangri La in the nation’s capital. In a first for the company, Jack Daniel’s is inviting “Friends of Jack” in India to celebrate the holiday season in grand style and raise a glass to the spirit of the season and Jack Daniel’s whisky by lighting a candle in the Jack Daniel’s Barrel Tree, a tradition that began in 2011 at the Jack Daniel Distillery. Jack’s friends and potential new ones have been congregating around the tree, spreading the word about the company.

To further capture the interest and attention of Jack Daniel’s admirers and lovers, the company is also installing a special ‘Jack Tree of Cheer’ at more than 200 store locations across the country. Made up of 42 Jack Daniel’s Old No. 7 and Jack Daniel’s Tennessee Apple bottles, the tree measures 6 feet in height.

Boldly designed and innovatively crafted, each Jack Daniel’s Christmas tree is a visual treat in itself.

So, ring in the Festive cheer this year with Jack and jazz up your celebrations like never before!