VRISA by Rahul and Shikha is all about bringing the evolution of artistry in ethnic fashion

By TBT Web Desk On Oct 15, 2022

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All the beauty you could ever dream of can be found at VRISA by Rahul and Shikha, a high-end indie fashion label founded by the couple. This Jaipur-based ethnic fashion house offers garments under the labels “Char Chinar” and “Bagh-E-Gul” that have an attractive fusion of contemporary silhouettes with ethereal paintings. Each piece of apparel in the VRISA collection is a fantasy where flowers and ethnicity blossom, thanks to the variety of embroidery styles perfected by the brand’s in-house artisans. With their fine running threads, the kurtas and exquisite dupattas provide a sneak peek at the classic style that will be discussed for years to come.

It’s safe to say that the 2022 holiday and wedding season will provide every style-conscious individual with more than enough excuses to dress to impress at every turn. VRISA features unique pieces for events and parties, including vivid and light-colored embroidered skirts and jackets, hand-worked dupattas, and churidar suit sets. Fans of ethnic fashion, including a number of famous people, will also enjoy browsing their other collections. Kareena Kapoor Khan, a favourite of Indian audiences, stunned in a look designed by VRIS for a 20161 Unicef event in Lucknow. Over and over again, the brand has been the talk of Lakme Fashion Week2, where it has helped to steal the show and usher in a new era of transformation in India’s traditional ethnic regality.

Words from the Founders

“Taking inspiration from diverse cultures and geographies, our team of artisans reimagine fashion onto flowy silhouettes- dresses, kaftans, kaftan shirts, tops and pants. We cultivate traditional styles keeping victorian aesthetics in mind, which is why we stick to using premium fabrics like chanderi, linen and silk in our statement pieces. Being completely stylish and comfortable, each clothing item from our collections stands to be the right choice for weddings and festivities. Thanks to our psychology of combining modern colour palettes with wonderful traditional prints and handwork.” explains co-owner Shikha.

After graduating from the National Institute of Fashion Technology, New Delhi, in 2002, Rahul partnered with Shikha in 2013 to bring VRISÁ to life. The label has been a favourite to several celebs, namely Kangana Ranaut, Aditi Rao Hydari, Deepika Padukone and Dia Mirza and makes impressive appearances on the prestigious fashion week circuits across the country. The founder duo, Rahul and Shikha Mangal, are known for having spectacular taste in ethnic fashion. They look beyond the mainstream to pare down their fashion quotient and sustainable mindset into traditional silhouettes. Whether it is about choosing outfits for intimate weddings or getting elevated looks for the festive season, this homegrown brand is ought to be on every celebrity and fashion lover’s list.

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