Sreebalaji Hanumanthappa Builds Pure And Better To Champion Health Before Hustle

Bengaluru: After more than two decades in senior Human Resources leadership roles, Sreebalaji Hanumanthappa had seen every version of professional success. Promotions, high salaries, global exposure, and ambitious targets were familiar territory. What stayed with him more deeply, however, was something far less discussed, the emotional and physical cost of sustained ambition.

As an HR leader, he worked closely with thousands of professionals navigating demanding careers. Over time, he noticed a troubling pattern. People were giving their best energy to work and returning home emotionally depleted, offering what he calls “the leftovers” of themselves to their families, their health, and their personal lives.

This professional observation became personal when Sreebalaji experienced the sudden loss of several people close to him, individuals with plans, goals, and long lives ahead of them. That period of reflection forced him to question the culture of burnout he had seen normalized across industries.

A lesson from his childhood began to guide his thinking. His mother often told him that for a tree to provide shelter to others, it must first grow strong, deep roots. Without health and stability, service to others becomes unsustainable.

That belief became the foundation of Vitascend Health Private Limited, established in 2025, and its flagship wellness brand, Pure and Better™.

Introducing the “Be Selfish™” Philosophy

At the heart of the brand is a philosophy Sreebalaji calls “Be Selfish™”, not as an act of indulgence, but as a disciplined commitment to personal health and clarity. The idea is simple: when individuals protect their energy and wellbeing, they are better equipped to contribute meaningfully to their work, families, and communities.

“Being selfish, in this sense, is not about taking more,” he explains. “It is about building the internal capacity to give better, not from exhaustion, but from strength.”

Pure and Better™ positions self-care not as a luxury or trend, but as essential infrastructure for modern life, especially for professionals, parents, and individuals navigating mid-life transitions.

 Bridging Nature and Science in Daily Nutrition

Pure and Better™ was founded to address what the company sees as a fundamental gap in modern wellness, the lack of accessible, clean, and effective daily nutritional support. While awareness around supplements has increased, quality and compliance often remain inconsistent.

Pure and Better™ is built on the belief that “The Best Is Nature, The Rest Is Better.” The brand focuses on using responsible sourcing and scientific formulation to bring natural wellness into everyday routines in a reliable and compliant way.

Rather than positioning supplements as quick fixes, the brand promotes long-term nutritional support as part of a disciplined lifestyle, designed to sustain performance without compromising health.

From Corporate Insight to Consumer Wellness

Sreebalaji’s transition from corporate leadership to wellness entrepreneurship reflects a shift from managing performance metrics to supporting human sustainability. His experience in people management now informs how the brand approaches health, as a system that must be supported consistently, not only when problems arise.

Pure and Better™ is built around the idea that ambition should not require personal depletion, and that professional success and physical wellbeing should not be treated as opposing goals.

As conversations around burnout and work-life sustainability continue to grow, the brand positions itself as an advocate for proactive self-care, encouraging individuals to invest in their own stability so they can build stronger lives, relationships, and careers.