Roadies Rostel’s first theme-based experience resort launches in Ahmedabad with Sonu Sood

The brand plans to launch similar adventure-theme resorts in Bengaluru, Shimla and other popular holiday destinations.


Ahmedabad: Roostels India, in association with Viacom18 Consumer Products, launches a first-of-its-kind experience vacation staycation in India. Roadies Rostel in Ahmedabad, in collaboration with Leisure ARC, is the first franchisee under the ‘Roadies Rostel brand’. This strategic move is a key milestone for the firm, which wants to grow its presence in at least 15 additional sites around the nation.

Guests can expect an immersive experience and unrivalled hospitality from Roadies Rostel in collaboration with Leisure Arc. They may also engage in a variety of sports and recreational activities. The Ahmedabad resort also offers 17 Roadies-themed rooms that have been carefully developed to meet the demands of today’s tourists.

Sonu Sood, a popular Indian actor, film producer, humanitarian, and philanthropist, attended the launch event in Ahmedabad, as did Roadies KarmyaKaand Insiders Abhimanyu Raghav and Shreya Kalra, Ex-Roadies Nandini and Sapna Malik, and Colours Gujarati artists ArmanKotak aka AkashPandya from RashiRikshawwali and SwaraSoni

Mr Amit Shah, Managing Director of Leisure ARC, stated of the launch, “We are delighted to be a franchise partner of Roadies Rostel.” Our resort has been specifically built to meet the demands of adventure seekers, and visitors can anticipate comfortable lodgings with contemporary conveniences, delectable local food, and a thriving community of like-minded travellers and adventurers. Roadies Rostel Leisure ARC provides a unique experience and will be a popular weekend destination for Ahmedabad residents as well as travellers from throughout the country.”

“We are thrilled to announce the launch of Roadies Rostel in Ahmedabad,” said SachinPuntambekar, Business Head, Consumer Products at Viacom18. This is a critical first step in Roadies Rostel’s journey, and we look forward to pushing the bounds of hospitality and introducing the spirit of Roadies to the arena of travel and backpacking.”

“We are delighted to embark on this strategic partnership with Viacom18 Consumer Products and launch Roadies Rostel,” said Ankit Gupta, Founder and Director of Business Development Roostels India. Indian tourists are searching for resorts that provide adventure, experience, luxury, and a high quality of life. We want to attract a broad visitor base with this brand. We are dedicated to our goals to develop operations in the country and will continue to provide differentiated services to travellers visiting India’s famous places.”

Roadies Rostel is a one-of-a-kind experiential vacation brand in the nation that enables visitors to enjoy the Roadies experience and interact with like-minded individuals. The franchisee locations will include many adrenaline-pumping challenges inspired by the legendary Roadies show. With this property, the firm intends to develop exponentially via constant efforts and global marketing.

Following the star-studded inauguration in Ahmedabad, Roadies Rostel plans to create similar staycations in Bengaluru, Shimla, Manali, Kasauli, and Goa.

About Roadies Rostel

Roadies Rostel is an experiential theme-based holiday brand that marks the coming together of Rostel India Private Limited and the band Roadies. Through its distinguished positioning, Roadies Rostel is ushering in an era of theme-based holiday resorts across the country and seeks to offer a world-class adventure-filled holiday experience.

About Viacom18 Consumer Products

Viacom18 Consumer Products is a significant player in an evolving licensing and merchandising business with a diverse portfolio. By creating exciting and engaging products and now further expanding in the experiential space, we aim to bring alive our brands and characters to our fans. Through various associations, Viacom18 has cut beyond the conventional L&M categories, providing a slice of its brands to consumers. Our mission is to create a unique brand experience across ages by bringing Viacom18’s most favoured brands like MTV, Roadies, South Park, COLORS, Nickelodeon, in addition to a growing portfolio of acquired third-party brands such as Peppa Pig, SpongeBob SquarePants, PAW Patrol, PJ Masks and Ben and Holly – to name a few, to life through innovative and exciting merchandise. At Viacom18 Consumer Products, we aim to continuously create enchanting products to reach out to infants, kids, tweens, teens and young adults by being a part of their everyday lives.

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TAGS: Ahmedabad,Roadies Rostel,MrAmit Shah,Managing Director Leisure ARC,SachinPuntambekar,Business Head,Consumer Products,Viacom18,Ankit Gupta,Founder and Director of Business Development