Phone Dekho Expands Retail Footprint with Second Store, Targets 100 Outlets Nationwide

Refurbished smartphone company Phone Dekho opens second outlet, aims for national presence with 100 stores in a year

Una (Himachal Pradesh) [India], December 13: Phone Dekho, a prominent player in the refurbished smartphone space, has strengthened its expansion drive with the inauguration of its second retail outlet in Una, Himachal Pradesh. This launch signals the beginning of a rapid scale-up plan, with 25 new outlets already under development and an ambitious goal of opening 100 stores nationwide within the next year.

The Una store has been launched under the franchise model and is operated by franchise owner Nitin Chawla. Franchising forms a key component of Phone Dekho’s growth roadmap, enabling the brand to establish a wider footprint across India’s refurbished electronics retail market.

Speaking on the occasion, Rozy Shaikh, Co-Founder of Phone Dekho, said, “Our vision is to make premium smartphones accessible, reliable, and affordable for every Indian consumer. This expansion is not just about outlets, but about building trust and transparency, and ensuring a standardised experience in the refurbished mobile market.”

She added that the company aims to ensure affordability while furthering environmental responsibility. By refurbishing devices, Phone Dekho helps reduce electronic waste and minimise environmental impact.

Phone Dekho offers certified refurbished smartphones from popular brands, backed by a robust quality assurance framework that includes software-based diagnostics and thorough refurbishment at its centres. Each device undergoes 37 stringent quality checks and advanced fault-detection procedures carried out by trained technicians. This ensures that every phone meets the highest standards of performance and reliability before it reaches the customer. The company has already sold more than two lakh units through online marketplaces and its own platforms, reflecting growing consumer confidence in refurbished electronics.

The brand’s retail expansion comes at a time when demand for value-driven and sustainable technology is rising sharply in India. With refurbished smartphones increasingly becoming a mainstream choice for price-conscious and environmentally aware consumers, Phone Dekho aims to strengthen its position in the segment by combining affordability with strict quality standards.

With two outlets already operational and a national rollout of 100 outlets planned within a year, Phone Dekho is gearing up for one of the fastest retail expansions in India’s refurbished smartphone market.