Merchant – Smell Luxury is Iconic Gold Awards Luxury Perfume Partner


Mumbai : The highly anticipated and prestigious Iconic Gold Awards 2023, which honours the best performers in the Indian film and television industry each year, has partnered with Merchant – Smell Luxury, a name synonymous with luxury Indian perfumes.

On March 18, 2023, the who’s who of Bollywood and television will gather in Mumbai for the Iconic Gold Awards 2023.

We’re thrilled to have Merchant – Smell Luxury on board as our luxury fragrance sponsor for the 2019 Iconic Gold Awards. When you think of India’s finest luxury perfumes, you think of those made by Merchant-Smell Luxury. “They are the ideal business partner for Iconic Gold Awards, and I have no doubt that our partnership will grow to be mutually beneficial and long-lasting,” said Piyush Jaiiswaal, CEO of Iconic Gold Awards.

When it comes to recognising talent in our country, Iconic Gold Awards is far and away the best there is. It is an honour for us to be associated with the Iconic Gold Awards, and we share in their pursuit of excellence. We will be able to expand our horizons and pursue new avenues thanks to this partnership. Ameer Merchant, CEO and Founder of Merchant-Smell Luxury as well as a serial entrepreneur and investor, believes that the partnership will be a “catalyst” in bringing the company’s vision of becoming a global leader in luxury perfume to fruition.

Merchant – Smell Luxury was founded with a passion for providing top-notch perfumes that are finely made to suit and compliment the Indian palette. Each of its perfumes results from extensive research and comes with unique ingredients. Its range of rich, sensual and classy fragrances transports the user to a captivating world of the finest fragrances. Its perfumes are intricately made, and their effects last much longer.

Iconic Gold Awards felicitates and best and the most deserving performances in films, TV, and OTT domains. It is held annually, and the winners are selected based on public votes and an expert jury. The awards recognise the best performances in the world of art and entertainment and are conferred on those who have excelled in acting, singing, direction, and more.