Market Xcel’s 2nd Brand Xcel report will make history

The Brand Xcel 2023Conclave, now in its second edition, is the pinnacle event in the branding and marketing industry because it recognises the best brands of the year as determined by the consumers themselves

By TBT Web Desk On Mar 16, 2023

New Delhi : Market Xcel, a leading market research firm, will release the second edition of the Brand Xcel Coffee Table Book on March 17, 2023, at The Oberoi in Gurgaon, with the goal of providing brand guardians with the most up-to-date and compelling consumer insights possible. The Brand Xcel 2023Conclave, now in its second edition, is the pinnacle event in the branding and marketing industry because it recognizes the best brands of the year as determined by the consumers themselves.

The Brand Xcel report is a compilation of more than a hundred different brands from twenty-five different industries, including food (CPG), personal care, e-commerce, mobile phones, and more. In the cities, e-commerce and social media have emerged as the most important new categories, while in the rural areas, personal care products have taken the lead. The book evaluates and ranks a wide variety of brands and product categories, from those sold in major cities to those sold in smaller towns and even newer brands. Don’t miss out on the year’s most shocking news.

The book will also feature inspiring insights from some of India’s top marketing minds, such as Badri Beriwal, Chief Business Officer [New Business] & CEO BritChip [JV Britannia & Chipita], Britannia Industries Ltd, and Chandan Mukherjee, Senior Vice President & Director, Nestle’ Nitesh Priyadarshi, CMI – South Asia – Unilever.

Business strategist and angel investor Lloyd Mathias claims that “the COVID-19 pandemic has sparked a global shift in consumption patterns and beliefs,” while in India, the digital transformation, driven by the democratisation of the internet, is bridging the rural-urban divide and bringing goods and services to those who were previously considered to be at the bottom of the pyramid. Agility is essential for survival in today’s information age, and creativity is the key to success in an unpredictable and rapidly developing world.

Sharing his thoughts on the upcoming Brand Xcel report, Nitesh Priyadarshi VP CMI – Unilever, stated, “It is an era of building strong brands. Purposeful branding, creating brand awareness, cultivating brand loyalty, and providing value to customers & consumers through winning products, are the key factors that drive growth even during challenging times. The changing contours of the consumers play a critical role in this ever-evolving marketplace and have a direct bearing on the brands and marketing communications and business strategies we drive. Brand Xcel is a powerful blue book mapping consumer and brand journey across diverse touchpoints for marketers to understand these changing consumer behaviour”.

Underling the launch of the book, the evening will be preceded and opened by a Keynote address from the eminent industry leader, Jayen Mehta, I/C Managing Director, Amul followed by special addresses from business and marketing veterans like Lloyd Mathias, Business Strategist & Angel Investor; Jitender Dabas, Chief Operating Officer & CSO, McCann World Group and Mohit Hajela, Group Head, Jaquar & Company Pvt Ltd. The conclave will also be marked by panel discussions and fireside chats with eminent stakeholders ranging from diverse industries.

Exuberated to launch the Brand Xcel report, Ms Chandana Banerji, Director, Research & Insights, Market Xcel stated, “Transformative events and cultural changes have accelerated the pace at which consumer behaviour is evolving. Marketers seeking a silver lining can quickly assess brand rankings based on consumer responses to determine their relevance. The industry is redefining the rules of consumer engagement, and as a market research partner to numerous eminent brands, we understand the importance of unveiling these codes and the curiosity of the brand and communication fraternity”.

Commenting on the awaited launch, Mr Ashwani Arora, Executive Director, said, “With a spotlight on technology, innovation, agility, sustainability and more, it’s officially the time to celebrate the top brands, relevant insights and innovative brand concepts that have truly been a game-changer. The Brand Xcel 2023 will bring to the industry’s periphery unparalleled value propositions and an original perspective to the Marketing and Insight fraternity. We can’t wait for the industry at large to explore and dive deep into the observations that the Brand Xcel report has to proffer”.

Stay tuned to the biggest brand revelations of the year.

For more details, visit: https://www.market-xcel.com/