Kiehl’s Launches “We Skincare about You Since 1851” campaign

New Delhi :  Kiehl’s, the pioneering skincare company, is proud to introduce its latest marketing campaign in India: “We Skincare About You Since 1851.” Kiehl’s has been in business for over 171 years. The ad is a tribute to the 4,700 Skin Pros the company employs throughout the world for their expertise and unique personal touch. The Kiehl’s Skin Pros are experts in skin care who are committed to developing meaningful relationships with clients, attending to their wants and requirements, and providing them with effective solutions via customised consultations. The commercial uses cutting-edge visual techniques to bring to life a cast of Skin Pros and Kiehl’s effective products.

Kiehl’s is launching a new campaign to promote the Derma-Reader Youthful Skin, a customised in-store diagnostic experience that provides clients with information about their skin’s ageing so that they may choose products that are most suited to their needs. Through the use of Kiehl’s cutting-edge diagnostic gear, the enhanced consultation offers a scientific assessment that transforms the way that consumers see their skin. The Youthful Skin Index uses a combination of deep-skin photo-analysis and eight indicators of ageing to generate a proprietary aggregate score ranging from minimal to severe, which is then used to recommend products and customise in-store services to help customers achieve their best skin ever.

The first-ever Kiehl’s NYC Subway Skincare Discovery Pop-up is opening at Palladium, Phoenix, Mumbai, and the company is quite enthusiastic about it. The exhibit, which will be open to the public from 7th September to 17th September, will include a highly immersive tube concept, highlight the most effective skincare products with in-depth skin diagnostic with Kiehl’s Skin Pros, and celebrate the brand’s legacy since 1851.

In this beautiful new location, we can’t wait to meet our clients and help them along their Kiehl’s skincare journey. Shradha Nichani, Director – Luxe, L’Oréal India, remarked, “The interactive experience has a lot to offer to our customers, from a welcome by Dr Bones to personalised skin consultations, a photo opportunity with the Kiehl’s NYC Subway, and a ticketing machine, while discovering fun facts and anecdotes about Kiehl’s through the years.”

Over 171 years ago, in 1851, Kiehl’s opened its doors in New York City as an old-fashioned apothecary dedicated to serving the special needs of the local community by blending pharmaceutical, herbal, and medicinal expertise to create the best possible skincare products. The ad highlights the values that Kiehl’s holds dearest, such as kindness, great personalised service, and the best apothecary skincare.

About Kiehl’s:

Kiehl’s was founded as an old-world apothecary in New York’s East Village neighbourhood.For more than 171 years, Kiehl’s has served customers the finest skincare and haircare products made with the most advanced technologies and uniquely efficacious natural ingredients.

In India, we have 18 exclusive standalone boutiques and are available on www.kiehls.in.