Karishma Raj Soni and Rohit Sharma establish Middle East-exclusive makeup range

The new makeup line is intended to provide high-quality items for both women and men


New Delhi : Bollywood actor Karishma Raj Soni and serial entrepreneur Rohit Sharma of Dubai have joined forces to launch a revolutionary new cosmetics range in the United Arab Emirates and throughout the Middle East. It is hoped that the partnership between the two would yield a new line of cosmetics that respects the local community’s religious and cultural norms and preferences while also meeting the specific demands of its members.

The new makeup line is intended to provide high-quality items for both women and men, and it has been formulated to meet the strictest international quality and safety standards. Karishma’s expertise in the newest beauty and fashion trends, along with Sharma’s established business acumen and corporate experience, is intended to provide an exceptional and unforgettable beauty experience for clients.

We want our products to find a special place in their hearts,” Karishma stated. Our goal is to meet the specific requirements of the people who live in the UAE, with due respect for their religious and cultural tenets.

The new makeup line is rumoured to be incredibly limited-edition, with many items unavailable from even the biggest beauty companies. It’s expected that this level of exclusivity will have a huge impact on the cosmetics market and win over a new generation of consumers everywhere.

This luxurious line of cosmetics is set to debut in the second quarter of 2023, and people can’t wait. Soon, we’ll meet the brand ambassadors who will personify the next generation of consumers everywhere.

The Jeswanis, Anand and Gayatri, are Sharma’s operational partners in Dubai from whence the products will be delivered across the UAE and the rest of the world. This will make it so that buyers can get their hands on the goods without difficulty wherever they may be.

We are thrilled to launch a new makeup line to the markets of the United Arab Emirates and the wider Middle East. We believe the brand will resonate with consumers seeking an out-of-the-ordinary approach to beauty, as stated by Sharma.

There will be a public announcement with additional product information just prior to the release. The partners are looking forward to the debut of their new beauty collection and are certain that it will be a smashing success in the markets of the United Arab Emirates and the Middle East. Karishma Raj Soni and Rohit Sharma have joined up to create a new line of cosmetics that would appeal to both women and men in the region and feature high-quality ingredients. Consumers are on the edge of their seats awaiting the release of this new makeup line, which is expected to revolutionise the cosmetics market.

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Rohit Sharma