ITC Hotels launch ’Mementos Udaipur’, first mementos property in India

New Delhi :  ITC’s Hotel Group announced the opening of its first property Mementos by ITC Hotels, Ekaaya, Udaipur under the new brand – Mementos.

With the Mementos brand, ITC Hotels brings bespoke experiences at immersive locations through atypical hotels and resorts that are unique by character, design or heritage and strive to co-exist with the environment and the community.

Nestled in close proximity to Nathdwara & Eklingji temple, 40 minutes from Udaipur airport and just 20 kms from the city, Mementos Udaipur is spread over an area of around 50 acres and is an exquisite resort which holds the promise of a relaxed and an intimate getaway. This hill side resort blends classical elegance with a distinctive regional allure that’s infused in its service, cuisine, rituals – promising a truly immersive experience. The resort has cluster villas with 117 keys; every villa opens to a beautiful view of the panoramic Aravali bringing fine modern heritage set amidst an uninterrupted landscape which provides all the ingredients for an invigorating or intimate relaxed getaway. The clusters come with an exclusive pool, a personal deck for bespoke moments. Mementos Udaipur is one of nature’s best kept secrets!

Mementos Udaipur is set to transform the city’s hospitality landscape with its offerings, making it an ideal destination for leisure travellers and events. The luxury property also boasts versatile meetings, banquets, and events space with over 1 lakh square feet of collective area. This includes a magnificent pillarless Stateroom, spacious pre-function areas and  sprawling lawns. Mementos Udaipur’s event spaces offer various options to guests making it a much sought after MICE and wedding destination.

Anil Chadha, Divisional Chief Executive, ITC Hotels said, “The addition of brand Mementos to our luxury hotels segment further strengthens ITC Hotels luxury portfolio. Udaipur is rich in culture and tradition and celebrates poetry, literature, painting, sculpture and theatre.  Building on the legacy of ITC Hotels iconic properties in India, Mementos Udaipur is a befitting tribute to the rich heritage, grandeur and vibrant spirit of Rajasthan. We are confident that this world-class property will make a meaningful contribution to the  tourism landscape of Rajasthan.”

Vijendra Singh Choudhary, Owner, Mementos by ITC Hotels, Ekaaya, Udaipur said,“On this momentous occasion, we are thrilled to be the first property under ITC Hotel’s “Mementos” brand which stands for luxury the Indian way in Udaipur. With ITC Hotels,  expertise in this space, and our strength in delivering this landmark product, Mementos Udaipur, I am very confident that the property will enhance the tourism potential of Udaipur.”

The sprawling Mementos Udaipur property symbolises traditions of the region through culinary marvels that include the heritage cuisine ‘Kebabs & Kurries’, an award-winning northwest frontier cuisine that has been fine-tuned through years of research by the celebrated chefs of ITC Hotels.

Mementos Udaipur will also house Royal Vega, offering a melange of flavours from the luxury vegetarian cuisine of India.  Inspired by the city Udaipur is the Udai Pavilion, the all-day dining and a la carte restaurant offering a range of Indian and international cuisines.

Aravali Lounge, a boutique tea lounge shall unveil unparalleled views of the Aravali hills. The Rock Bar, the luxury bar will offer a range of exciting cocktails and more.

The ITC promise of responsible luxury comes with its commitment to the environment and its resources. Right from developing the site to construction and operations, sustainability has been at the heart of design at Mementos Udaipur with enhanced focus on energy efficiency, water efficiency, sustainable site development, use of sustainable materials and indoor environment quality. A series of sustainability initiatives such as rainwater harvesting, recycling water, using construction materials with high recycling content and deploying energy efficient systems for air conditioning, refrigeration and water pumping among other key functions, have been actively taken up as a sustainable practice at Mementos Udaipur while offering unmatched luxury hospitality to its patrons.

About ITC’s Hotel Group: www.itchotels.in

With the enduring Namaste as the symbol of its brand experience, ITC’s Hotel Group is one of India’s leading luxury hotel chains offering comprehensive hospitality solutions through more than 115 hotels with over 11000 keys across 80 destinations in the country. Embodying ‘Responsible Luxury’ as its guiding premise, ITC’s hotels integrates India’s fine tradition of hospitality with globally benchmarked services to reflect the culture and ethos of each destination, through a collection of hotels.  ITC’s hotel group operates under six distinct brands; ‘ITC Hotel’ at the Luxury end, ‘Welcomhotel’ in the upper upscale space, ‘Fortune’ in the mid-market to upscale segment and ‘WelcomHeritage’ in the heritage leisure segment. Brand Mementos in the Luxury segment and brand Storii in the premium segment are the latest addition to the ITC Hotels portfolio.

About Responsible Luxury:

Sustainable business practices which respect the environment and society have been the DNA of ITC’s Hotel Group. With more than a decade strong ‘Responsible Luxury’ ethos as its guiding premise, ITC Hotels has initiated numerous planet positive initiatives and is committed to deliver luxury experiences embedded with sustainable practices – an endeavour that has manifested in each ITC luxury hotel being certified with a *LEED® Platinum rating for its endeavours towards green building, following processes that are resource-efficient. *LEED® (*Leadership in Energy & Environmental Design – by U.S. Green Building Council and the Indian Green Building Council). ITC Hotels has been focused on initiatives addressing health and wellbeing and over the years introduced many initiatives like heightened focus on Indoor Air Quality, installation of Radiation harmonisers, pioneering mitigation of single use plastic products and the Sleeep Program which addresses multiple parameters aimed at enhancing quality of sleep.