Himatsingka launches Himêya, its pan-India bedding and bath brand

Bengaluru : The Himatsingka Group, a national integrated textile powerhouse, has released its Himêya brand of bedding and bath items.  Himatsingka’s worldwide experience in home textiles is now available in India under the Himêya brand. The JW Marriott, Prestige Golfshire in Bangalore was the site of the launch party. Himêya’s objective is to provide superior bedding and bath goods to families and institutions around the nation, with the goal of making every home feel like a sanctuary.

To fulfil its promise of “Ghar Banaye Special” and provide joy to every Indian household, the brand works tirelessly. With its Comfort, Elite, and Gold & Play Collections, Himêya aims to appeal to a wide range of customers. Himêya will be accessible to a wide range of consumers thanks to its widespread distribution in MBOs, LFSs, and a number of online marketplaces.   Himêya personifies the heart and soul of the Make in India movement. Himatsingka takes great pride in the fact that their goods are created at state-of-the-art facilities in India. With its rapidly expanding economy, India has become one of the world’s leading exporters of household textiles.

According to Statista’s April 2023 report on the Indian home textiles market, the industry is predicted to expand from its current value of $8.74 billion to $13.98 billion by 2028, a CAGR of 9.84%.   “The launch of Himêya is in sync with our strategy of diversifying markets and we believe India will be an important market for Himatsingka,” said Mr. Shrikant Himatsingka, Executive Vice Chairman and Managing Director of the Himatsingka Group. We anticipate generating INR1,000 crores in domestic sales over the next four to five years. CEO of Home Textile Solutions for the Himatsingka Group, Ms. Akanksha Himatsingka, had this to say about the launch: “Our objective is to elevate the level of comfort and pleasure for every family. We look forward to introducing our brand and the different collections while maintaining our commitment to providing superior goods at reasonable prices.

Concerning Himêya:

Himatsingka Group’s Himêya brand takes its cues from modern India’s hopes and dreams. We want to combine class and ease in a way that is uniquely imbued with our own refined style. Our goal is to help you create a house that is an extension of the polished, well-rounded life you want for yourself. Every Himêya product is made to improve your house via a combination of careful craftsmanship and cutting-edge design.   According to Himeya, “Home is where Himêya is.” Our products are proudly handmade in India and built for India, and we encourage you to join us on a journey to create remarkable experiences for your home. Please check out www.himeyalife.com for further details.

About Himatsingka Group

Himatsingka is an integrated textile group with a global footprint. The group designs develops, manufactures and distributes a suite of textile products. On the manufacturing front, it operates amongst the largest capacities globally for producing Bedding, Bath, Drapery & Upholstery and Yarn products. Spread across North America, Europe and Asia, the Group operates amongst the largest brand and private label portfolios in the home textile space. With a team of over 10,000 associates, Himatsingka continues to build capacities and enhance its reach across global markets.

Know more www.himatsingka.com