Fraganta by Leena Jain Debuts as India’s Newest Homegrown Perfume Brand Celebrating Indian Luxury

Mumbai (Maharashtra) [India], July 24: Fraganta by Leena Jain, an emerging name in Indian perfumery, proudly unveils its debut fragrance pair—Ganga and Jogi—ushering in a new era of sensory elegance in the affordable luxury segment.

Fraganta isn’t just a brand; it’s a movement that reimagines luxury through an Indian lens—eschewing Western norms in favour of celebrating the country’s rich cultural legacy as the ultimate expression of sophistication. The name “Fraganta,” a fusion of Fragrance and Bharat, reflects the brand’s mission to deliver regal yet familiar scents—crafted with world-class quality, emotionally evocative, rooted in Indian ethos, and designed for today’s conscious consumer.

Positioned uniquely in the affordable luxury space, Fraganta promises globally benchmarked quality with a soul steeped in nostalgia, belonging, and emotional storytelling. Its innovative approach to perfumery centers around launching products in pairs, inspired by Indian bonds—human, emotional, spiritual—each narrating its own story while enhancing the other.

With Ganga and Jogi, Fraganta introduces its inaugural olfactory memoirs. Conceptualized as a perfect duality—distinct yet deeply intertwined—the two fragrances reflect the pulse of modern India while honouring its age-old spirit.

Ganga is a delicate, floral whisper of love and memory. Reminiscent of pressed jasmine between old letters, or the freshness of a lover’s bouquet, it evokes intimacy and enduring elegance. With a focus on long-lasting intimacy, Ganga is a fragrant tribute to romance and rooted femininity.

Jogi is its wild-hearted counterpart—a free-spirited, earthy scent that captures the soul of an explorer. Like a breeze weaving through forest meadows, Jogi is bold, curious, and resolutely individualistic. It is crafted for those who wear their inner wilderness with pride.

Both fragrances are powered by high-performance essential oils, ensuring not only superior longevity and projection, but also a sensorial experience that lingers in memory.

Leena Jain, Founder, Fraganta, says:
“Fraganta was born from a simple yet powerful idea that luxury doesn’t have to come from abroad to be aspirational. India’s scents, stories, and soul are rich enough to inspire the world. With Ganga and Jogi, we’re not just launching perfumes, we’re offering emotional experiences that evoke nostalgia, pride, and identity. Fraganta is my ode to India’s sensory heritage, reimagined for the modern, mindful customer.”

Together, Ganga and Jogi embody Fraganta’s philosophy—to craft emotional perfumes for emotional people, and to present Indian luxury as a lived experience, not just an aspiration.

Fraganta is here to challenge the imported notions of prestige — and instead, gift India a luxury that feels like home.