Flicka Cosmetics launches Flawless Femme Foundation with 2000 influencers

The campaign, which had its sights set on an all-India rollout, was a smashing success with today's tech-savvy consumers.


New Delhi (India) : Flicka Cosmetics, which debuted in 2018, just released several new shades of its Flawless Femme Foundation. Flicka’s recently released range was carefully curated with a focus on empowering women through the use of beauty products, and the company enlisted the help of more than 2,000 influencers and top makeup artists across India to promote the line. The 8 available tones of the Flawless Femme Foundation are designed to accommodate the wide range of Indian skin colours.

The campaign, which had its sights set on an all-India rollout, was a smashing success with today’s tech-savvy consumers. The campaign included prominent content creators who promoted the product’s best features through social media posts, reels, and videos.

Priyanka Nawani, Founder & Director, commented on the campaign’s success by saying, “Flicka has a significant offline presence in major cities around the country; however, the brand is also working on growing its online presence and engaging with its clients through various social media channels.” We are thrilled to launch the Flawless Femme Foundation collection, and this campaign is the first step in making that happen. We believe this is a ground-breaking introduction, and we’re hopeful that this line will shake up the Indian cosmetics industry. We were able to reach the right people with our product line thanks to the campaign, and in the past month we’ve seen a surge in new users.

Priyanka further added, “Our in-house product development team curates the products post extensive research and development to ensure they are best suited to the requirements of Indian consumers. The Flawless Femme Foundation has a modern matte texture, which provides medium-to-full buildable coverage with SPF protection. Its comfortable and extremely long-wearing formula helps minimize the appearance of pores, giving the skin a smoother and even look. The formula is ideal for all Indian skin types and is priced at INR 899.”

Key Features of Flawless Femme Foundation:

  • Available in 8 Shades
  • High-Definition Liquid Foundation
  • High Coverage Formula
  • Waterproof Formula
  • Moisturizing formula
  • Does not cake, streak, or fade
  • Lasts up to 24-hr
  • Oil Free Formula
  • Helps to Control Oil & Shine
  • Suitable for all skin types


Flicka Cosmetics constantly thrives to expand its product portfolio to celebrate the modern Indian woman who is comfortable in her own skin. The newly launched range is an extension of the brand’s vision to establish itself in the clean beauty space by developing products that are paraben-free, cruelty-free, vegetarian, dermatologically tested as well as affordable. Since its inception in 2018, Flicka Cosmetics has carved a niche in the India Beauty and Personal Care industry with revenue growth of 3.22X in FY 2022.

With a prominent presence across 7 major states of India. The brand has seen exponential growth and profitability from zero to 225 plus offline retail counters in just 4 years.

Buy the new range of Flawless Femme Foundation range –

Flawless Femme HD Liquid Foundation

To know more about Flicka Cosmetics, visit – https://flickacosmetics.com/