Amul Ice Lounge Brings the World’s Ice-Cream Flavors to Surat

The new outlet was inaugurated on Monday by Jayen Mehta, Managing Director of GCMMF, at the Surat Diamond Bourse (SDB), the world's largest office building. The lounge boasts a luxurious ambiance where customers can indulge in a variety of international ice-cream flavors made with Amul's high-quality milk.

By TBT Web Desk On Dec 11, 2023

Amul Ice Lounge Brings the World's Ice-Cream Flavors to Surat — The new outlet was inaugurated on Monday by Jayen Mehta, Managing Director of GCMMF, at the Surat Diamond Bourse (SDB)

Surat: The Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), known for its Amul brand of dairy products, has opened its seventh ‘Amul Ice Lounge’ in Surat, offering a premium ice-cream experience to the city’s residents. This marks the first-of-its-kind Amul Ice-Lounge in South Gujarat.

The new outlet was inaugurated on Monday by Jayen Mehta, Managing Director of GCMMF, at the Surat Diamond Bourse (SDB), the world’s largest office building. The lounge boasts a luxurious ambiance where customers can indulge in a variety of international ice-cream flavors made with Amul’s high-quality milk.

The international ice-cream flavours include French caramel, English apple, Persian peach, Belgian chocolate, Swiss chocolate, Jamaican toto, Spanish Tango, Italia Fudge, Turkish coffee, California slow churn, Gelato chocolate etc.

“We have two Amul Ice Lounges each in Ahmedabad and Pune, one each in Mumbai and Jaipur, and this seventh outlet is inaugurated in the prestigious Surat Diamond Bourse,” said Jayen Mehta. “The idea behind Amul Ice Lounge is to offer the best of the best flavors from around the world under one roof.”

“Surat Diamond Bourse is the world’s largest office building and it will be visited by scores of international diamond buyers. Both the merchants in India and abroad will be able to savour the international flavours of ice-creams at Amul Ice Lounge” said Mehta.

Mehta revealed ambitious expansion plans, aiming to open 100 upscale Amul Ice-Lounges across India in the next financial year. He highlighted Surat as a key target market, recognizing the city’s potential and desire for premium ice-cream experiences.

Amul commands a significant market share in the Indian ice-cream segment, holding close to 50%. The brand enjoys a double-digit growth rate, driven by continuous innovation and expansion. GCMMF and its members are leveraging the government’s Product Linked Incentive (PLI) scheme to further enhance their manufacturing capabilities.

“The overall ice-cream market in India is immense,” said Mehta. “While the per capita consumption of ice-cream in India stands at 400 ml, it is significantly higher in developed countries, reaching 22 liters. We at Amul are dedicated to expanding our distribution, production, and retail reach to bring the best ice-cream experiences to every corner of India.”

The opening of the Amul Ice-Lounge in Surat marks a significant step in the brand’s expansion strategy and offers residents a chance to explore the world’s finest flavors without leaving their city.

“With its focus on premium quality and an inviting ambiance, the Amul Ice-Lounge is poised to become a popular destination for ice-cream lovers in Surat and beyond” said Mehta.