Lab-grown diamond brand Limelight unveils power mark in Surat

SURAT: Lab-grown diamond jewellery brand Limelight has expanded its presence in Surat with the launch of a new factory outlet on Ashwani Kumar Road, while unveiling its new Power Mark Diamond Brooch Collection, designed to celebrate the achievements of professionals.

The outlet, inaugurated on Tuesday, August 11, by Limelight Co-Founder and Director Nirav Bhatt, offers a wide range of certified lab-grown diamond jewellery, including solitaires, everyday-wear pieces, bridal jewellery and statement collections.

The launch also marked the introduction of Power Mark, built around the philosophy “Wear Your Pride”. The collection features specially designed diamond brooches for doctors, chartered accountants and lawyers, recognising the dedication, discipline and professional journey behind their achievements.

Pooja Madhavan, Founder and Managing Director of Limelight Lab Grown Diamonds, said Surat was a natural choice for the brand’s expansion.

“Surat has always been at the forefront of India’s diamond industry. We are delighted to open a factory outlet here, giving customers an opportunity to experience the best of Limelight’s lab-grown diamond jewellery,” Madhavan said.

She added that the Power Mark collection was created to honour professionals whose work and commitment make a difference to society.

Bhatt said the new outlet represented another milestone in the company’s expansion while the new collection reflected its belief that jewellery can carry a deeper meaning.

“Through the ‘Wear Your Pride’ campaign, we want to honour the dedication, determination and passion of doctors, lawyers and chartered accountants. It is not just about celebrating their achievements, but also the journey that made them possible,” Bhatt said.