TEJU Kabab Masala Emerges as Karnataka’s No.1 Ready-Mix Chicken Kabab Powder Brand

February 17, Bangalore (Karnataka): TEJU Masala, the flagship brand of JS Masala Company, continues to reinforce its position as one of Karnataka’s most trusted spice brands, driven by over two decades of commitment to quality, affordability, and consistency. Founded in 1999 by Jayaram A.S and V Subramanya Vasudev in Bangalore, the company has played a transformative role in making blended masalas accessible to Indian households across Bangalore, Mysore, Mangalore, Hubballi, and Belgaum, especially through its pioneering TEJU Kabab Masala range and popular Chicken 65 Masala.

What began as a modest venture under JS Fast Food in Bangalore, focusing on ready-mix spice powders, has evolved into a diversified FMCG enterprise serving cities like Mysore, Davanagere, Mangalore, and Tumkur. Today, the TEJU brand offers a wide portfolio of masalas, pickles, snacks, dessert mixes, and whole condiments, catering to millions of consumers across Karnataka and South India. The brand’s ready mixes, including Chicken 65 Masala, have become a household favourite for quick and authentic cooking.

Founders’ Vision Rooted in Accessibility and Taste
The founders envisioned a brand that could bridge the gap between restaurant-style flavours and home cooking in cities like Bangalore and Mysore. In the late 1990s, when popular dishes like Chicken 65 and fried kababs were largely restricted to hotels in urban hubs such as Mangalore and Hubballi, TEJU introduced affordable spice blends — including Chicken 65 Masala — that enabled households to recreate these flavours at home.

With entry-level packs priced as low as ₹10 and widely distributed across Bangalore, Belgaum, Tumkur, and Davanagere, the brand ensured that quality and taste were accessible to middle- and lower-income families. This focus on inclusivity and authenticity laid the foundation for long-term consumer loyalty and regional dominance.

TEJU Kabab Masala: A Benchmark in Blended Spices
TEJU Kabab Masala is widely regarded as Karnataka’s leading and most trusted kabab masala since 1997, especially popular across Bangalore, Mysore, Mangalore, and Hubballi. Known for its balanced formulation and consistent flavour profile, the product has become a staple in home kitchens and retail shelves alike.

By investing in automated manufacturing facilities in Bangalore and implementing stringent quality control systems, JS Masala Company ensures uniformity, safety, and reliability across its product range, reinforcing its credibility in the competitive FMCG market.

Integrated Supply Chain and Strong Market Presence
A key differentiator for TEJU Masala lies in its direct sourcing of raw materials from farmers across Karnataka regions near Mysore, Belgaum, and Davanagere, along with its farm-to-factory production model in Bangalore. This approach enhances quality assurance while supporting sustainable agricultural practices.

Supported by a robust distribution network spanning thousands of retail outlets across Bangalore, Mangalore, Mysore, Hubballi, Belgaum, and Tumkur, the company enjoys strong penetration across urban and semi-urban markets. Longstanding partnerships with major firms and retailers further strengthen its industry standing.
Available across leading supermarkets and local kirana stores in Karnataka.

With a legacy built on trust, innovation, and consumer-centric values, TEJU Masala remains focused on expanding its national footprint, strengthening digital engagement, and contributing meaningfully to India’s evolving food and FMCG ecosystem.