De Beers consolidates the leadership of its Jewellery Houses.

Surat: The De Beers Group has announced that Celine Assimon, CEO of De Beers Jewellers, will expand her role to lead Forevermark after Nancy Liu stepped down as the CEO of Forevermark on Wednesday.

Celine, who joined De Beers Group as CEO of De Beers Jewellers in September-2020, has outstanding international experience in leading the growth of a range of leading businesses in the high-end jewellery and luxury sector.

According to De Beers Group, Nancy Liu played a key role in the global development of the De Beers Forevermark business during her 13-year long career. Nancy led the growth of the business in China, building a new team and establishing Forevermark as a leading player in the rapidly growing Chinese consumer market for diamond jewellery. She went on to become Chief Operating Officer (COO) before being appointed as CEO of Forevermark in 2019.

Celine Assimon will continue to report to Stephen Lussier, Chairman of both jewellery houses, and will shape a coordinated offering focused on beautiful diamonds, inspiring design, and connecting consumers to De Beers’ ‘Building Forever’ mission.

Bruce Cleaver, CEO, De Beers Group said, “Nancy has been instrumental in leading the development of De Beers Forevermark to its position as an internationally recognized and trusted name for responsibly-sourced, beautiful diamond jewellery. I have enjoyed learning from and working with Nancy, and all of us at De Beers group thank her for the outstanding work and wish her all the best for the next chapter in her career.”

Cleaver added, “Celine has already shown in her time with De Beers that she has a deep passion for diamonds and sustainability, allied to an extremely keen eye for detail and consumer tastes. She is the ideal person to lead both our jewellery houses in an exciting new phase of her development as we work to grow consumer desire for De Beers’ inspiring diamond jewellery and our commitment to creating a positive lasting legacy for the people and places where our diamonds are discovered”

De Beers Group stated that the change in leadership will come into effect starting from September 5, 2021, and that Nancy will remain with the group until September 21, 2021, to ensure a seamless transition of leadership ahead of her departure.