National traders’ body, CAIT to launch ‘Bharat E-market’ for small and medium traders in India.

Surat : The Confederation of All India Traders (CAIT) has announced the soon-to-be-launched e-commerce portal ‘Bharat e-market’ under the Open Network Digital Commerce Platform (ONDC) of the DPIIT, a department of the union ministry of commerce for the small and medium traders across the country.

According to CAIT, unethical manipulations in the e-commerce business, violation of laws and rules are hurting the basic spirit of the e-commerce platform in the country. At present, the big e-commerce companies have a monopoly in the online market. However, the ONGC will go a long way in supporting the small and medium sellers and consumers at large to benefit from the Bharat E-market.

The small and big e-commerce companies in India will have an opportunity to do e-commerce business, while the customers will have the freedom to buy from the sellers from where they would get cheap and good-quality goods.

Praveen Khandelwal, member of the ONDC advisory committee set up by the Central Government and secretary-general of CAIT said, “At present, a customer who is connected to only one portal can buy goods from that portal only. To buy from any other portal, he has to go to another portal. At Bharat e-market, the customers are free to buy goods or services from any company without logging into any other e-commerce portal. “

Khandelwal added, “If this innovative and distinguished vision of Prime Minister Narendra Modi is successful in India, the structure of e-commerce business in the whole world will change and that the arbitrariness of big e-commerce companies will be curbed while even small traders can take advantage of this open network.”

According to CAIT, there are more than 4,000 small and big e-commerce companies operating in the country, which are selling goods to customers online. There are more than 500 logistics companies delivering goods from the e-commerce portal to the customers. At the same time, 20,000 companies are providing a gamut of products and goods including travel, hotels, medicine, equipment, hospitals, beauty salons, health clubs, gyms, restaurants, food items, and other allied services.

Now, t will be mandatory and necessary for e-commerce companies operating in India to register as per the draft rules made for e-commerce under the ONDC policy. The registered players will have equal opportunities to increase their business by joining the open network. The open network will prove to be the best way to connect merchants and consumers across the country with e-commerce.

BC Bharatiya, national president, CAIT said, “Open network protocol will prove beneficial for the customers in many ways. The goal of this network is to provide a highly technical and well-crafted marketplace platform to small businesses, customers, application developers, governments, etc by leveraging technology to control prices in an open network and create an interoperable open platform. This network is aimed at MSMEs and small traders who want to expand their business through e-commerce.”

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